Hotel & Motel Site Plan Requirements Across the Top 30 U.S. Growth Markets
- Alketa
- 2 minutes ago
- 13 min read
The single most consequential trend reshaping hotel development in the United States is not interest rates, construction costs, or brand proliferation — it is the wholesale dismantling of parking minimums in the nation's fastest-growing cities.
Between 2022 and 2025, at least six of the top thirty growth markets eliminated or dramatically reduced off-street parking mandates for hospitality uses, fundamentally altering pro forma economics for new hotel construction. That shift, combined with widening gaps in setback requirements, impervious surface caps, and height allowances across Sun Belt, Mountain West, Southeast, and emerging Midwest metros, means that a 120-room select-service prototype penciled for one market may be physically impossible to build — or wildly overparked — in another.
For hotel REIT research teams, SBA lenders underwriting 504 loans, and planning consultants advising franchise developers, understanding these market-by-market code differences is no longer optional. With national hotel supply growth forecast at just 0.7% annually through 2028 per CBRE and construction costs at all-time highs per available room, the margin for site plan error has collapsed to zero.
Section I: Parking Ratios — The New Battleground
The traditional rule of thumb — one parking space per guest room — still governs the majority of American hotel markets. Phoenix, Atlanta, Nashville, Savannah, Huntsville, Greenville, Knoxville, Fort Worth, Tampa, Jacksonville, Indianapolis, and most of the smaller Florida markets all enforce 1.0 space per guest room as their baseline municipal requirement, with ancillary provisions for restaurant seating, meeting space, and banquet halls that can push effective ratios to 1.1 or 1.2 for full-service properties.
But a growing bloc of reform cities has shattered that consensus. Austin eliminated all parking minimums, requiring only a single ADA-accessible space regardless of hotel size. Dallas followed in May 2025 with sweeping reform that removed minimums downtown and within a half-mile of light rail stations. Denver went furthest, abolishing all minimum parking requirements for every use category effective August 2025. Raleigh now sets only parking maximums (1.5 spaces per room) with no floor whatsoever. Fayetteville, Arkansas — one of the country's fastest-growing micro-metros — has no minimum for non-residential uses citywide.
Tier 1 — Markets with No Minimum Parking
Market | Status | Key Code Reference |
Austin TX | Citywide elimination | LDC §25-6-471; 1 ADA space only |
Denver CO | Citywide elimination (Aug 2025) | Denver Zoning Code; maximums remain in some districts |
Raleigh NC | Citywide maximums only (no floor) | UDO Sec. 7.1.2; max 1.5 spaces/room |
Fayetteville AR | No minimum for non-residential | UDC §172.05; maximums apply |
Dallas TX (downtown/transit) | Eliminated within ½ mile of rail | May 2025 reform; tiered ratios remain elsewhere |
Tier 2 — Reduced Standard Ratios
Market | Base Ratio (spaces/room) | Downtown/Transit Ratio |
Salt Lake City UT | 0.50 | D-1 through D-4 districts: 0 minimum |
Kansas City MO | 0.17 (1 per 6 rooms for 40+ keys) | CBD: 0 minimum |
Orlando FL | ~1.0 (suburban) | 0.35 per unit (downtown program) |
Albuquerque NM | 0.67 (transit/urban center overlay) | No minimum in Premium Transit Corridors |
Charlotte NC | 0.5–1.5 (tiered by district) | TOD-UC: no minimum |
Houston TX | 1.0 (1–250 rms); 0.75 (251–500); 0.50 (500+) | No zoning — deed restrictions govern |
Columbus OH | 1.0 (standard commercial) | Transit corridors: no minimum (2024 code) |
Tier 3 — Above-Standard Requirements
Market | Ratio | Notable Provision |
Las Vegas NV (City of Las Vegas) | 1.5 spaces/room | Highest per-room ratio among the 30 markets |
Las Vegas (Clark County/Strip) | 6/1,000 SF public area + 1/1,000 SF convention for resorts | Square-footage-based calculation unique to resort market |
Phoenix AZ (Resort Hotels) | 1.0/room + parking study required | Resort district triggers independent traffic analysis |
The practical consequence for developers and lenders is this: brand standards, not municipal codes, now set the parking floor in reform cities. Hilton, Marriott, IHG, and Wyndham all require approximately 1.0 space per guest room as a brand minimum for suburban select-service prototypes. In Austin, Denver, Raleigh, or Fayetteville, the brand standard exceeds the municipal requirement by a factor of infinity. SBA 504 appraisers evaluating as-completed site plans in these markets must recognize that parking supply is a market decision, not a code mandate.
Section II: Setback Requirements — The Invisible Wall
Setback requirements across the thirty markets reveal a stark urban-suburban divide that directly constrains hotel building envelopes. Downtown and central business districts in nearly every market impose zero-foot setbacks or build-to-line requirements. Suburban commercial districts tell a fundamentally different story.
Market | CBD / Downtown Front Setback | Suburban Commercial Front Setback |
Austin TX | 0 ft (CBD/DMU) | 0–10 ft (CS/GR) |
Dallas TX | 0 ft (CA district) | 15 ft (CR/GR districts) |
Houston TX | N/A (no zoning) | 10–25 ft (Chapter 42 building lines) |
San Antonio TX | 0 ft (D); 10 ft max build-to | 0–20 ft (C-2/C-3) |
Fort Worth TX | 0 ft (H district) | 10–20 ft (F/G districts) |
Nashville TN | Per DTC subdistrict | 10–40 ft (MUL/MUG by street class) |
Charlotte NC | 0 ft (TOD-UC/UC) | 0–20 ft (CG district) |
Raleigh NC | 0 ft (DX district) | 0–30 ft (CX district) |
Atlanta GA | 0 ft (C-4/C-5/SPI-1) | 50 ft (C-1/C-2 community commercial) |
Phoenix AZ | 0 ft (downtown core) | Per §706.A; 5 ft landscaped buffer |
Scottsdale AZ | 16 ft from back of curb (D) | 25 ft (C-2/C-3) |
Denver CO | 0 ft (D districts) | 5–25 ft (S/U/G form districts) |
Salt Lake City UT | 0 ft (D-1); max 25 ft | 5 ft (CB district) |
Las Vegas NV | Per PUD/H-1 stipulations | Per district regulations |
Orlando FL | Build-to line (AC-3) | 15–25 ft (AC-1/AC-2) |
Tampa FL | Build-to (CBD) | 0–25 ft (CI/CG districts) |
Jacksonville FL | 0 ft (CCG-2) | 10 ft (CCG-1) |
Savannah GA | 0 ft (D districts) | 0–15 ft (BC district) |
Myrtle Beach SC | 0 ft (C-7/C-8) | 25 ft (HC1 highway commercial) |
Greenville SC | 0 ft (Downtown D) | 10–30 ft (CC/CG) |
Columbus OH | 0 ft (2024 urban mixed-use) | 50 ft (C-4 commercial) |
Indianapolis IN | Build-to (MU districts) | 25–40 ft (legacy commercial zones) |
Huntsville AL | Per C-B article | 50 ft from arterial ROW (C-4 district) |
Knoxville TN | Build-to zone (DK) | 35 ft est. (C-H county reference) |
Fayetteville AR | Build-to 0–30 ft (UC) | 15 ft reducible (C-2) |
Cape Coral FL | 0 ft (South Cape Downtown) | 25 ft (standard C district) |
North Port FL | — | 25 ft (GC general commercial) |
Lakeland FL | Build-to (MU redevelopment) | 25 ft (C-1/C-2) |
Ocala FL | Reduced (CRA overlay) | 25 ft (B-2/B-3) |
Huntsville's C-4 Highway Business District requires a 50-foot front setback — a requirement that consumes nearly a third of a shallow lot's depth before a single foundation is poured. Atlanta's C-1/C-2 community commercial districts share this 50-foot restriction. These distances matter enormously for select-service prototypes that typically require 150 to 250 feet of frontage for adequate porte-cochère access, signage visibility, and fire lane clearance.
Section III: Height Limits & Floor Area Ratio
Height restrictions further stratify opportunity. Houston stands alone with no height limits whatsoever. Nashville, Atlanta, Raleigh, Knoxville, and most Texas CBDs all permit unlimited height in their central business cores. At the restrictive end, Savannah caps downtown hotels at 60 feet, and in many historic wards visual compatibility review drives effective limits closer to 45 feet.
Market | Suburban Commercial Max | CBD / Downtown Max | Max FAR |
Austin TX | 60 ft (CS) | Unlimited (CBD) | 1:1 (CS); 8:1 (CBD) |
Dallas TX | 70 ft / 5 stories (CS) | Unlimited (CA) | Unlimited (CA); 2–8:1 (MU) |
Houston TX | No limit | No limit | None |
San Antonio TX | 35 ft (C-2/C-3) | Unlimited (D) | Not specified |
Fort Worth TX | 45 ft (F); 120 ft (G) | Unlimited (H) | Unlimited (H) |
Nashville TN | 3 stories (MUL) | Per DTC subdistrict | 1.0 (MUL); 3.0 (MUG); uncapped (MUI) |
Charlotte NC | 60 ft (CG) | 250+ ft (TOD-UC) | Not primary control |
Raleigh NC | 40–100 ft (CX-3 to CX-7) | 290 ft (DX-20); unlimited (DX-40+) | Not primary control |
Atlanta GA | 35–75 ft (C-1 to C-3) | Unlimited (C-5/SPI-1) | 2.0 (C-1) to 25.0+ (SPI-1) |
Phoenix AZ | 30+ ft (C-2) | Per HR district | Not primary control |
Scottsdale AZ | 36–40 ft (C-2/C-3) | 60–84 ft (Downtown Type 1) | 1.0–3.0+ (downtown w/ bonuses) |
Denver CO | 35–55 ft (S/U form) | Unlimited (D-C/D-TD) | Form-based, not FAR |
Salt Lake City UT | 45 ft (CB) | 75–120 ft (D-1 design review) | Not primary control |
Las Vegas NV | Per district | FAA-controlled (Strip) | Per district |
Orlando FL | 75 ft (AC-1) | Unlimited (downtown; FAA) | 0.5 (AC-1) to 3.5 (AC-3A) |
Tampa FL | 45–75 ft (CG) | Unlimited (CBD; FAA) | 2.0–4.0+ (Channel District) |
Jacksonville FL | 60 ft (CCG-2) | Greater (CCBD overlay) | Not specified |
Savannah GA | 45–60 ft (BC) | 45–75 ft (visual compatibility) | Not primary control |
Myrtle Beach SC | 55 ft (HC1/HC2) | 150+ ft (via PUD) | Not used |
Greenville SC | 45–60 ft (CC) | 175–250+ ft (Downtown D) | Not primary control |
Columbus OH | 35–60 ft (H-35/H-60) | No max (2024 urban core) | Not regulated |
Indianapolis IN | Varies by district | Per context (MU-4 highest) | Not regulated |
Huntsville AL | 10 stories (C-4) | Per C-B article | Not used |
Fayetteville AR | 5–7 stories (C-2) | 8 stories (UC) | Not used |
Cape Coral FL | 45 ft (C) | 80 ft / 6 stories (Downtown Core) | Not specified |
North Port FL | 35–45 ft (GC) | Limited | Not specified |
Lakeland FL | 45–60 ft (C-2/C-3) | Greater w/ design review | Up to 2–3 (redevelopment) |
Ocala FL | 45–60 ft (B-2/B-3) | Greater w/ review | Not specified |
Section IV: Impervious Surface Limits
Impervious cover controls represent the silent killers of marginal hotel sites. Florida markets face the most rigorous stormwater framework in the nation, governed by three Water Management Districts. Austin's SOS Ordinance creates a 15% impervious cover limit in the Barton Springs/Edwards Aquifer recharge zone — the single most restrictive environmental standard in this study.
Market | Standard Commercial Max | Downtown Max | Critical Environmental Exception |
Austin TX | 80% (suburban watershed) | 80–95% (urban watershed) | 15% in Barton Springs/Edwards Aquifer recharge zone |
Dallas TX | 80% (CS) | No max (CA) | None |
Houston TX | No limit (detention required) | No limit | Stormwater detention is de facto engineering constraint |
San Antonio TX | Per landscaping requirements | Per Downtown Design Guide | Edwards Aquifer Recharge Zone restrictions apply |
Nashville TN | 90% (MUN/MUL/MUG) | Per DTC | None |
Charlotte NC | 85% (CG) | No max (TOD-UC) | None |
Raleigh NC | 80% (CX) | No max (DX) | None |
Atlanta GA | 80% (C-3); 100% (C-5) | Up to 100% | SPI-1 requires 10% open space for FAR bonuses |
Phoenix AZ | 50% (C-2 net lot area) | Higher w/ HR overlay | Desert landscaping mandated; 20% shade in parking areas |
Scottsdale AZ | 30–75% (varies) | Higher in downtown | Native plant preservation; earth-tone materials (LRV ≤ 40%) |
Denver CO | 75–100% (varies by form) | Up to 100% | None |
Salt Lake City UT | Per landscaping standards | ~100% (D-1) | Biodetention required for lots with 50+ parking spaces |
Orlando FL | 0.55–0.85 ISR | Higher per district | SJRWMD ERP required for >4,000 SF new impervious |
Tampa FL | 0.75–0.85 ISR | Higher in CBD | SWFWMD stormwater retention; first-inch rule |
Jacksonville FL | No explicit max (CCG-2) | Per overlay | SJRWMD Environmental Resource Permit required |
Savannah GA | 80–100% (varies) | Up to 100% | None |
Myrtle Beach SC | 60–70% (HC1) | Up to 100% (C-7/C-8) | OCRM coastal baseline setback for oceanfront properties |
Greenville SC | 70–85% (CC/CG) | Up to 100% (D) | None |
Cape Coral FL | 0.70–0.80 ISR | Higher in Downtown Core | Burrowing owl habitat protection; canal and wetland setbacks |
North Port FL | 0.65–0.75 ISR | — | Florida scrub-jay surveys required; extensive USACE wetlands permitting |
Fayetteville AR | 60% building coverage (C-2) | Per UC form | 10–15% tree canopy preservation required |
Lakeland FL | 0.70–0.80 ISR | Higher w/ review | SWFWMD ERP required for >4,000 SF new impervious |
Ocala FL | 0.65–0.75 ISR | Higher w/ review | Karst/sinkhole geology; geotechnical investigation required |
Section V: Unique Local Overlays & Regulatory Flags
Environmental overlays: Austin's SOS Ordinance imposes a 15% impervious cover limit over the Edwards Aquifer recharge zone; variances require a City Council supermajority. Capitol View Corridors restrict heights protecting sightlines to the State Capitol. San Antonio's River Improvement Overlay (RIO) requires articulated facades and pedestrian-oriented ground floors for River Walk-adjacent hotels. Cape Coral is known as the "Burrowing Owl Capital of Florida" — surveys are required on any site with potential habitat, and active burrows trigger a 33-foot buffer and FWC consultation. North Port's scrub-jay habitat demands USACE Section 404 permits that can add 12–24 months to a timeline. Ocala sits atop karst limestone with documented sinkhole activity, requiring geotechnical investigation absent in every other market in this study.
Historic & design overlays: Savannah's Hotel Development Overlay specifically limits the size and concentration of hotels within the Historic District. All construction requires design compatibility review. Nashville's urban design overlays in SoBro, the Gulch, and Music Row each carry force of law. Scottsdale applies Sensitive Design Principles requiring earth-tone colors and low-reflectivity materials (Munsell value ≤ 6), which can conflict with major brand color standards. Charlotte's four TOD districts along the LYNX Blue Line require ground-floor activation and facade transparency standards.
Resort & entertainment districts: Las Vegas's Gaming Enterprise District permits only resort hotels, rural resort hotels, or neighborhood casinos within its boundaries — a district map updated every four months. Clark County uses unique square-footage-based parking calculations rather than per-room ratios for Strip resort properties. Myrtle Beach oceanfront properties must comply with the OCRM baseline setback; VE flood zones trigger breakaway wall construction standards.
Houston's no-zoning anomaly: Houston remains the only major U.S. city without conventional zoning. Hotels can theoretically be built anywhere absent restrictive deed covenants. Chapter 42 governs building lines and subdivision standards. A separate Hotel/Motel Permit is required from the City's Planning Department under Chapter 28, Article VI.
Section VI: Brand Standards as a Parallel Regulatory System
Major hotel brands impose site plan requirements that function as a parallel regulatory system — often more restrictive than any municipal code. The critical insight for lenders underwriting in reform markets: brand standards do not relax when municipal parking minimums disappear.
Brand Segment | Typical Lot Size | Room Count Range | Brand Parking Standard | Total Investment (excl. land) |
Limited-Service (Hampton, Fairfield, HIX) | 1.0–1.5 acres | 75–100 rooms | 1.0 space/room | $7M – $11M |
Extended-Stay (Home2, TownePlace, WoodSpring) | 1.5–2.0 acres | 90–120 rooms | 1.0 space/room | $5.6M – $10M |
Select-Service (Courtyard, HGI, Holiday Inn) | 2.5–4.0 acres | 90–200 rooms | 1.0–1.25 spaces/room | $7M – $19M |
Boutique / Urban | 0.5–1.0 acres | Varies widely | 0.75–1.0/room | Varies widely |
Hilton mandates a minimum 10% of total site area be landscaped, with plans sealed by a Registered Landscape Architect. Hampton's 2025 North American prototype is engineered for a 6% reduction in FF&E costs relative to prior iterations. Marriott's Courtyard typically runs 90–175 rooms with The Bistro F&B concept. IHG's Holiday Inn Express Formula Blue 2.0 prototype averages 93 rooms at a total investment range of $7.9M–$11.1M. Choice Hotels' Quality Inn minimum room count is 80 keys.
According to Innowave data, the national hotel construction pipeline stands at approximately 1,264 properties and 151,129 rooms, representing 2.6% of existing inventory. The average property under construction has shrunk to 118 rooms, down from 132 in 2019. Upper-midscale and upscale segments account for 50.7% of rooms under construction. Nashville leads pipeline intensity at 7.2% of existing supply; Indianapolis exceeds 5%.
Section VII: SBA 504 / 7(a) Site Plan Requirements for Hotel Financing
Hotels are classified as Special Purpose Properties under SBA guidelines, triggering elevated equity requirements and more intensive underwriting than standard commercial real estate.
Parameter | SBA 504 Standard | SBA 7(a) Standard |
Equity Requirement (acquisition) | 15% down (vs. 10% standard commercial) | 20–30% down |
Equity Requirement (startup, <2 yrs) | 20% down | 20–30% down |
Maximum Loan Amount | $5M debenture ($5.5M energy/manuf.) | $5M per business/NAICS |
Loan Structure | 15% owner / 50% bank 1st / 35% SBA-CDC 2nd | Up to 90% financing |
Owner-Occupancy (new construction) | 60% at opening; 80% within 10 years | 51% occupancy required |
Revenue Size Standard (NAICS 721110) | <$40M average annual receipts = "small" | <$40M average annual receipts |
Environmental Due Diligence (<$250K) | Owner questionnaire only | Owner questionnaire only |
Environmental Due Diligence ($250K+) | Records Search with Risk Assessment (RSRA) | RSRA required |
Phase I ESA | Required if RSRA flags elevated risk | Required if flags present |
Phase II ESA | Required if Phase I reveals RECs | Required if Phase I reveals RECs |
Third-Party Feasibility Study | Required — market conditions + competitive supply + projections | Lender discretion; typically required |
The SBA's environmental review protocol is tiered and site-specific. For hotel projects in markets with known environmental complexity — Austin's recharge zone, Cape Coral's wetlands, Ocala's karst geology, or any Florida market requiring a Water Management District ERP — SBA underwriters should anticipate Phase I ESA timelines of 30–60 days and potential Phase II costs of $5,000–$50,000 depending on site history.
Section VIII: STR Overlay Districts — Competitive Demand Protection
Short-term rental regulation is tightening in most growth markets, which generally benefits hotel feasibility by constraining competitive accommodation supply.
Market | STR Regulatory Posture | Key Provisions |
Denver CO | Most restrictive — primary residence only | STRs only where owner lives 183+ days/year; investment-owned STRs prohibited; $1,000/day platform fines |
Nashville TN | Owner-occupied only in residential | Non-owner-occupied permits banned in all residential zones; max 12 persons; $1M liability insurance required |
Austin TX | New comprehensive ordinance (Oct 2025) | Multi-family STR cap at 10% of units; 1,000-ft spacing in single-family; 11% HOT on all STRs; platform enforcement July 2026 |
Savannah GA | Zone-restricted with permit system | STVR permits required; Hotel Development Overlay limits hotel concentration in Historic District |
Phoenix / Scottsdale AZ | STR-permissive (state preemption) | Arizona HB 2672 preempts outright bans; enforcement limited to nuisance controls |
Fayetteville AR | Permit required | City permit + state registration required; no outright ban but density limits emerging |
Greenville SC | Primarily prohibited in residential | 2023 Development Code broadly prohibits STRs in residential neighborhoods |
Myrtle Beach SC | Coastal resort market — permissive | Major STR market; limited restrictions; OCRM coastal compliance required for oceanfront units |
Cape Coral FL | Regulated but active STR market | State preemption under FL §509.032; local registration required |
The convergence of STR restrictions and hotel-friendly zoning is creating a measurable demand advantage in Nashville, Denver, and Austin — the three markets with both strong STR enforcement and progressive parking/density reforms. Hotel developers who pair reduced site costs from parking reform with protected demand from STR regulation are positioned for the strongest risk-adjusted returns in this development cycle.
Conclusion: The End of Uniform Site Plan Assumptions
Three findings emerge from this cross-market analysis that should reshape hotel site selection strategy for 2026.
First, parking reform is redrawing the development map. In markets like Austin, Denver, and Raleigh, the elimination of parking minimums frees up 20–30% of a typical hotel site previously consumed by surface lots — enabling either smaller parcels or higher room counts on the same acreage. However, brand standards still typically require 1.0 space per room regardless of local code, creating a gap between what's permitted and what's franchisable. The developer's analytical task is no longer "does the site meet code?" but "does the site meet brand minimums in a code environment that no longer enforces them?"
Second, environmental overlays are the most underappreciated dealbreaker in hospitality site planning. Austin's 15% impervious cover limit in the Barton Springs Zone, Phoenix's 50% lot coverage cap in C-2, Cape Coral's burrowing owl habitat requirements, North Port's scrub-jay surveys, and Ocala's karst geology requirements can each add months and material cost to entitlements — costs that rarely appear in initial feasibility models.
Third, a hotel developer working across multiple growth markets must now navigate parking ratios spanning zero to 1.5 spaces per room, front setbacks from zero to 50 feet, height limits from 35 feet to unlimited, and impervious surface regimes from 15% to 100% — all within the same national brand prototype. The developers and lenders who systematically model these regulatory inputs into their underwriting will separate viable deals from those that collapse at the planning commission.
MMCG's market-by-market feasibility framework, executed through InnoWave Studio's site planning capabilities, is designed precisely for this environment. Institutional-quality analysis applied at the site level is no longer a premium service — it is a prerequisite for deploying capital responsibly in the 2026 hospitality development market.
Sources:
City of Austin, Land Development Code §25-6-471 (Parking Requirements). Austin Planning Department.
City of Dallas, Parking Code Amendment DCA190-002 (May 2025). Dallas City Hall. [3] City of Denver, Denver Zoning Code — 2025 Parking Implementation Period Administrative Policy (August 14, 2025).
City of Raleigh, Unified Development Ordinance (UDO) Sec. 7.1.2, Required Parking.
City of Houston, Planning & Development. §26-492 Parking Spaces for Certain Types of Use Classifications.
City of San Antonio, Unified Development Code (January 2006, as amended). Development Services Department.
Metro Government of Nashville & Davidson County, Code of Ordinances §17.12.030 Street Setbacks; §17.12.040 Parking Requirements.
City of Atlanta, Code of Ordinances §16-28.014 Off-Street Parking Requirements. City of Charlotte, Unified Development Ordinance (UDO, 2023 edition). Via American Planning Association Knowledge Base.
Salt Lake City Corporation, Zoning Ordinance §21A.44.040 Required Off-Street Parking; Chapter 21A.20 Downtown Districts.
Clark County, Nevada, Chapter 30.60 Parking & Loading Regulations (2021 revision).
Community Impact. Changes to Austin's Short-Term Rental Policies (February 2025). Austin Monitor. Council OKs New Rules for Short-Term Rentals (September 2025).
Checkmaterentals. Colorado Short-Term Rental Regulations for 2025.
Guesty / GoSummer. Tennessee Short-Term Rental Laws: Your Guide.
WestbrookHospitality. Greenville SC Zoning Codes and Short-Term Rentals.
Hilton Hotels. Brand Standards — North America Design, Construction & Renovation Standards.
Marriott International. Courtyard by Marriott Franchise Disclosure Document (2023).
IHG Hotels & Resorts Development. Resources & Prototype Documentation.
Choice Hotels International. Quality Inn Franchise Disclosure Document (2020).
World Branding Forum. Hampton by Hilton: New Prototype and Brand Identity Unveiled.


