Evaluating the Best Use for Your Land: RV Park, Glamping Resort, Motel, or Multifamily Development

Introduction

For landowners and developers with a sizable parcel and a blank slate, choosing the optimal development type is a pivotal decision. Should you create an RV park or upscale RV resort? A trendy glamping retreat? A roadside motel for travelers? Or a multifamily housing complex for long-term tenants? This comprehensive guide provides a structured, consulting-style analysis to help evaluate these options. We compare the operational and financial characteristics of each model, outline a decision-making framework aligned with owner objectives, detail key feasibility criteria (from market demand and zoning to utilities and topography), and share site planning best practices. The goal is to ensure your development choice not only fits the land and regulatory context, but also maximizes long-term investment value and satisfaction for guests or residents.

Comparing Development Options: Operational and Financial Characteristics

Every development type comes with distinct business models and economic profiles. Below we examine RV parks (including RV resorts), glamping sites, motels, and multifamily housing in terms of how they operate and generate returns:

RV Parks & RV Resorts

RV parks combine elements of hospitality and real estate, offering rented pads for travelers who bring their own accommodation (recreational vehicles). Operationally, RV parks are less labor-intensive than traditional hotels – guests handle their own lodging and there is no daily housekeeping of rooms. This keeps operating costs relatively low (no linens to wash, fewer full-time staff) and maintenance is focused on infrastructure (roads, hookups, common facilities). Many parks are run by owner-operators; however, professional management is entering the space, adding amenities and improvements for value-add upside. RV “resorts” are simply parks with upscale amenities (pools, clubhouses, event spaces) to justify higher rates and longer stays. Financially, RV parks have historically offered high returns. Lower development costs compared to buildings mean investors can achieve strong cap rates – often on the order of 9–10%, versus ~4–6% for stabilized multifamily properties. This higher cap rate reflects both the attractive cash flows and the higher management intensity/risk. Revenue comes from nightly or weekly site rentals (which can be dynamic/seasonal pricing) and often ancillary income like on-site stores, equipment rentals, or premium amenities. Importantly, steady demand from the rise of RV travel has made well-located parks stable income generators. Many parks also mix short-term tourists with long-term or seasonal tenants (e.g. “snowbirds”), which can smooth out cash flow year-round. In summary, RV parks and resorts offer a flexible hospitality business with lower startup costs and diversified revenue streams – but they require active operation and excellent customer experience to realize their full profit potential.

Glamping Sites (Luxury Camping)

Glamping – “glamorous camping” – is an offshoot of outdoor hospitality that provides upscale tented or cabin accommodations in natural settings. Operationally, a glamping resort functions more like a boutique hotel spread out over a campground. Guests stay in furnished tents, yurts, cabins, or treehouses provided on-site, so owners must handle housekeeping, maintenance of units, and guest services (concierge, activities) similar to a hotel. This means higher operating costs per unit than an RV park (which has guests bringing their own RVs), but glamping can command premium nightly rates. Many glamping businesses are seasonal, depending on climate – e.g. luxury tents may shut down in winter – so annual occupancy must be managed accordingly. The financial model hinges on offering unique, high-ADR(average daily rate) experiences. Glamping taps into growing consumer demand for experiential travel in nature without sacrificing comfort. As a result, well-run glamping resorts can earn hotel-like revenues with shorter construction timelines and lower capital outlay than a bricks-and-mortar hotel. Industry reports note that glamping has been growing at a robust rate, with a CAGR outpacing many traditional lodging sectors. Profitability depends on achieving sufficiently high occupancy during peak seasons and creating add-on revenue (meals, guided tours, activities). Owners should note that glamping is labor and management intensive – each unit must be cleaned and maintained, and guest expectations for service are high given the rates. However, the right location and concept can yield strong ROI: faster payback is possible since initial investments (tents, platforms, basic utilities) can be scaled up gradually and often at lower cost than permanent structuresl. In summary, a glamping site is essentially a distributed boutique hotel in the woods – offering potentially high revenue per unit, but requiring hospitality savvy and careful market positioning to succeed.

Motels (Roadside Lodging)

Motels are a classic short-term lodging option, typically catering to travelers by road. They are usually one or two-story properties with guest rooms accessible directly from the parking area, focusing on convenience over luxury. Operationally, motels require many of the same functions as hotels (front desk check-in, housekeeping, maintenance), though on a smaller scale. Daily room cleaning, linen service, and basic guest amenities (continental breakfast or vending machines) are part of the business model. Because motels serve transient guests, they live and die by occupancy and repeat business from travelers. Location is critical – visibility from highways and ease of access are paramount for attracting passing motorists. Financially, motels can be solid cash generators if consistently occupied, but they face competition from franchised hotels and even Airbnb in some markets. Development costs for a motel (per room) are higher than for an RV site but typically lower than high-end hotels or apartments (construction is often low-rise wood frame with minimal common areas). Motels tend to trade at higher cap rates (often 7–10% range) than multifamily, reflecting higher volatility and operational workload. Revenue is primarily from room nights, sometimes supplemented by small upsells (e.g. pet fees, parking for large vehicles, etc.). Operating margins can be thinner than RV parks because of labor and utility costs for climate control, laundry, etc. One advantage is that a motel can achieve year-round occupancy in the right location (not as seasonal as campgrounds). However, owners should be prepared for active management or hiring a manager, as a motel is a true hospitality business with 24/7 guest needs. In summary, a motel on a high-traffic route can provide steady income and build real estate value, but it requires the mindset of running a small hotel – with all the attendant staffing, marketing, and upkeep that entails.

Multifamily Housing Developments

Multifamily developments (e.g. apartment complexes) offer long-term rental housing, which is a very different model from short-term hospitality. Operationally, multifamily is about being a landlord: leasing units to tenants who typically sign 12-month (or longer) leases. Daily operations are lighter-touch – there is no daily cleaning of units – but property management must handle maintenance requests, leasing, and tenant relations. Because residents treat units as their homes, turnover is far lower (tenants might stay for years), providing stability. Financially, multifamily is often viewed as a lower-risk, long-term investment. Occupancy rates in housing are usually high in supply-constrained markets (vacancy might be ~5% or less in many areas). Cash flow is steady and predictable, coming from monthly rents. Cap rates for apartments tend to be the lowest of the group (often in the 4–6% range for established properties) because the income stream is seen as reliable and buildings appreciate over time. Development of multifamily housing is capital-intensive – constructing multiple residential units requires significant upfront investment in structures, safety systems, and code compliance (fire alarms, elevators for taller buildings, etc.). On a per-unit basis, building apartments generally costs more than creating an RV pad or a motel room, but financing is usually more accessible (banks are very comfortable with multifamily loans, and government programs may support affordable housing). Multifamily also benefits from economies of scale in management: one manager or management company can handle many units. One key consideration is zoning and density – apartments must be in areas zoned for multi-unit dwellings, and projects may face community scrutiny regarding traffic or school impacts. When successful, a multifamily development provides stable NOI growth and typically appreciates in value along with the land. It is a fundamentally different strategy from hospitality: less seasonal risk and lower gross yields, but a more passive, set-and-forget income once stabilized. Many investors view multifamily as a core holding for long-term wealth, whereas RV parks, glamping, or motels might be seen as higher-yield, higher-effort niche plays.

Summary Comparison: In simple terms, RV parks and glamping resorts operate like outdoor hospitality ventures with potentially higher cap rates and active management, motels are focused lodging businesses with moderate returns and hands-on operations, and multifamily is real estate rental with stable, lower-risk income. Each appeals to different investor goals – whether maximizing cash yield, creating an experiential destination, or securing steady long-term appreciation. The next sections provide a framework to decide which path aligns best with your land and objectives.

Decision-Making Framework: Choosing the Best Use for Your Parcel

Selecting the optimal development for your parcel requires balancing market realities, site characteristics, and personal investment objectives. A structured decision-making framework can ensure you cover all angles. Below is a step-by-step approach to evaluate and compare options:

1. Clarify Your Objectives and Constraints: Start with the owner’s goals. Are you seeking maximum short-term cash flow or long-term stable equity growth? How involved do you want to be in day-to-day operations? For example, an RV resort or glamping business can potentially yield high returns, but it’s an active enterprise – not a “set and forget” asset. Multifamily might offer more passive steady income but with lower annual yield. Also consider time horizon (a quickly-scalable RV park vs. a multi-year phased housing project) and risk tolerance. This clarity will guide the selection towards a model that fits your profile as an investor/operator.

2. Assess Market Demand and Location Suitability: The viability of each development type heavily depends on market context. Research local and regional demand: is there a shortage of rental housing in the area? Is the location on a tourist route or near attractions that would draw RVers and campers? For a rural scenic parcel, an outdoor resort (RV or glamping) might capitalize on natural beauty and recreation demand. For an urban or suburban parcel with job growth, multifamily housing could tap into housing needs. Consider competition: Are there already many motels in the town or existing campgrounds nearby? A thorough market study can identify gaps. Local tourism data, highway traffic counts, population and employment trends, and even Airbnb occupancy rates can all provide insight into what use the market can support. The aim is to match the concept to what travelers or residents in that location are looking for. For instance, if RV ownership in the region is rising and existing parks have high occupancy, an RV park could meet pent-up demand (the U.S. has seen RV park supply grow only ~1% annually even as RV camping surged). Conversely, if the land is in a growing metro area with housing shortages, multifamily might be the highest and best use despite higher upfront costs.

3. Review Zoning and Regulatory Feasibility: Early in the decision process, investigate the zoning and permitting requirements for each use on your parcel. Zoning can be a make-or-break factor – you may find that only certain uses are allowed as-of-right. For example, many rural parcels might permit single-family or even RV campgrounds, but a large multifamily project might require a rezoning or variance. Or vice versa: an urban parcel zoned for high-density residential may not legally allow a campground or RV park. If the desired use isn’t clearly permitted, assess the likelihood of obtaining a special use permit or zoning change. Each path has different timeframes and risks: getting approval for a glamping or RV site often involves public hearings and environmental assessments (due to traffic, noise, and infrastructure considerations). Multifamily projects may face community scrutiny about density and traffic. Understand the specific criteria in local ordinances – e.g. some counties classify glamping under “campgrounds” and require certain lot sizes and sanitation facilities, while some cities might treat it as a commercial lodging use. Factor in the timeline and cost of permitting: obtaining a conditional use permit for a campground could take months of review and require site plans, impact studies, and hearings. A zoning attorney or consultant can help navigate these issues. In short, favor an option that not only appeals to you but is legally attainable on the site within a reasonable timeframe.

4. Evaluate Infrastructure and Utility Needs: Different projects have very different infrastructure requirements, which must align with what’s available (or feasible) on your land. Consider utilities (power, water, sewer) and access roads. An RV park will need substantial utility hookups for each site – typically 50-amp electrical service, a water connection, and either a sewer hookup or a dump station and high-capacity septic system. If your parcel is remote, can you bring in sufficient power lines or drill wells/build a septic field? Glamping sites, depending on the model, might use more off-grid solutions (solar power, composting toilets) or may require installing bathhouse facilities and running water lines to luxury tents. A motel or multifamily project will likely require connecting to municipal water, sewer, and electricity grids (or investing heavily in private well and septic systems sized for dozens of occupants). Check the capacity: are there city sewer lines or will you have to build a wastewater treatment solution? Does the topography allow proper drainage and where will stormwater go? These practical matters can significantly affect cost and feasibility. Also consider internet and communications – nowadays guests and residents expect connectivity. RV parks should invest in park-wide Wi-Fi and even cell boosters; multifamily units need broadband access. If the site lacks utility infrastructure, the cost to develop it for each option will differ – e.g. running power and water to 50 RV spots spread over many acres versus to one apartment building – so include these in the financial analysis.

5. Analyze Topography and Site Layout Fit: The physical characteristics of the land (terrain, shape, natural features) can make it more suitable for one use or another. Flat or gently rolling land is generally easier and cheaper for any development, but especially for RV parks and motels which need good road access and level pads or parking lots. If your parcel has extensive hills, woods, or water features, think about how each concept would leverage or struggle with those features. For instance, a heavily wooded, hilly site could be ideal for a glampingexperience – you can nestle tents or tiny cabins into the landscape, and guests might pay for beautiful views or forest seclusion. The same site might be very challenging for a large apartment building or motel, which would require significant grading to create flat building pads and large parking areas. Steep slopes or wetlands can limit where structures can go, so map out buildable areas. RVs require fairly gentle grades to drive and park on; thus, an RV park layout might cluster sites on the flatter portions and use slopes for hiking trails or leave them as open space. Multifamily buildings are often best placed on a flat portion of the site with steeper areas left as landscaped buffers or recreation space. Also consider orientation: multifamily units might want good sun exposure and minimal flood risk (so avoid low-lying sections). RV and glamping sites might capitalize on ridge lines or waterfront edges for premium “view” spots. Essentially, do a site analysis overlay for each use: sketch how a 100-unit apartment or a 50-site campground would actually fit on the parcel, given setbacks, floodplains, and topography. This can quickly reveal which options are impractical or which would incur high site prep costs.

6. Consider Access, Visibility, and Neighborhood Context: The viability of certain developments hinges on accessibility. A motel or RV park generally needs to be easily reached by vehicles, preferably near a highway or major road – travelers won’t venture down miles of rough backroad for an overnight stay. If your parcel doesn’t have good road access, that could tilt the decision towards residential use (since tenants are more tolerant of being off the main drag than a one-night guest would be). Visibility and frontage are key for motels: a highway motel should ideally be seen by passing drivers and have safe, convenient ingress/egress. RV parks also benefit from signage on a well-traveled route; if the site is hidden, marketing costs and reliance on online discovery go up. Glamping resorts can afford to be a bit more tucked away (seclusion can even be a selling point), but you still need to ensure guests can reliably reach the site (consider all-weather road conditions, large vehicle turnarounds, etc.). Also think about the surrounding context: what will neighbors or adjacent land uses think? An RV park or glamping site, if adjacent to quiet residential or agricultural areas, might face neighbor resistance (concerns about noise, campfires, traffic). Meanwhile, a 4-story apartment building might be unwelcome in a low-density rural community but perfectly fine in a town center. Alignment with surroundings can influence not just permitting, but also the experience (e.g., will motel guests feel safe and have amenities nearby? Will apartment residents have quality of life if the parcel is next to a noisy highway or industrial site?). Choose a development type that plays to the strengths of the location: e.g., a scenic rural property might become a destination resort, whereas a central urban parcel might be wasted if not used for housing or mixed-use that serves the community.

7. Run the Numbers for Each Scenario: Once the above factors have narrowed the field to 1–2 likely uses, undertake a feasibility pro forma for each. This means estimating all relevant costs and revenues: acquisition (if not already owned), development costs, operating expenses, financing, and projected income. For an RV park, estimate number of sites × average occupancy × rate, plus ancillary sales, against expenses like staffing, utilities, insurance, etc. For a motel, look at expected ADR and occupancy compared to operating costs (labor, franchise fees if any, etc.). For apartments, research local rents per unit, multiply by unit count and occupancy, and subtract maintenance, property management, taxes, etc. Include one-time costs: site development and construction will vary widely by project type – e.g. an RV pad might cost $15k–$50k in site work (grading, utilities, part of road network), whereas an apartment unit could cost hundreds of thousands to build. Glamping might fall in between (e.g. $20k for a high-end safari tent on a deck, plus shared facilities). Don’t forget soft costs (design, permits, impact fees). Also factor phasing (see next step) into the financial model – perhaps you start with 20 glamping tents and later expand to 40, or build one apartment building now and room for a second later. The goal of this step is to compare the ROI, payback period, and risk of each short-listed option. For example, you might find that a motel could start generating cash in 1 year but with moderate profit, while an RV resort could double cash flow in peak season but take 2 years to ramp up and be more seasonal. If possible, conduct sensitivity analysis on key assumptions (what if occupancy is lower? What if construction costs run 20% over budget?). This quantitative analysis will often make one option clearly superior in financial terms.

8. Plan for Phased Development (Scalability): Consider whether you must “bet the farm” on one big project or if the development can be phased or combined. One strategic approach on a large parcel is to mix uses or phase themover time. For instance, you might start an RV park with 30 sites and later add more sites or even add some glamping units as phase 2 once cash flow is coming in. Or you might develop part of the land as a small housing development and reserve another portion for an RV campground – creating diversified income (though check zoning and whether that triggers new requirements). Multifamily projects are often done in phases on large sites (build one set of buildings, lease them up while building the next). Phasing can reduce risk and capital outlay upfront, and allow the market to validate your concept. Some parcels might even support hybrid models: e.g., a rural resort property could have RV sites, some glamping tents, and a few cabin or motel-like units – catering to a broad range of guests. However, managing a mixed operation is complex, so ensure you have the capacity if considering this. The key is to align phases with demand and cash flow – don’t overbuild upfront. If your analysis shows strong demand, you might go “all in” immediately; if uncertain, a lean start with the most viable segment and expansion later could be wiser.

9. Weigh Intangibles and Exit Strategy: Finally, factor in qualitative aspects and your long-term strategy. What use do you feel most passionate or comfortable with? If you have a background in hospitality, running a campground resort might be enjoyable; if you prefer a low-touch investment, managing apartments might be more suitable. Consider the residual land value and flexibility: a well-built multifamily property will likely have solid resale or refinance value in the future (many buyers for stabilized apartments), whereas a niche glamping resort might have fewer potential buyers (though this is changing as outdoor hospitality gains popularity). Think about resilience – economically, would one use weather a downturn better? (Historically, affordable housing holds up in recessions, while hotels can see revenues dip; however, RV parks have shown resilience as affordable vacation options in downturns). Also, what does the community need? Sometimes the “right” project is one that not only profits you but also fits local needs (and thus will face less pushback and more support). Summarize the findings for each option – often a simple comparison table of criteria and a SWOT analysis (strengths, weaknesses, opportunities, threats) can crystalize which development emerges as the best use of the land.

By following this structured framework – from objective-setting and market analysis through to financial modeling and gut-check considerations – landowners can approach the decision systematically and mitigate the risk of overlooking critical factors. In the next section, we highlight the key feasibility criteria in detail, which overlap with many of the steps above.

Key Feasibility Criteria for RV, Glamping, Motel, and Multifamily Projects

When vetting your parcel for a specific development, pay close attention to several feasibility factors. These act as a checklist of “go/no-go” criteria and help tailor the project design:

• Market Demand & Competitive Supply: Identify who your customers or tenants would be and whether enough of them exist. For outdoor hospitality, look at tourism trends, RV ownership rates, park occupancy data, and the uniqueness of the location (a glamping resort needs a “wow” factor or scarcity value in the region). For housing, study population growth, rental vacancy rates, and affordability metrics in the area. A feasibility study should prove that demand is sufficient and growing for the chosen use. Also survey the competitive supply: if five other motels are within a 10-mile stretch, adding another might be tough unless you differentiate. If the nearest campground is far and consistently full, that’s a green light for an RV park. Market demand analysis helps ensure you’re meeting a true need and not building a “field of dreams” on hope alone.

• Zoning, Land Use Regulations & Permits: As emphasized earlier, this is fundamental. Confirm the zoning designation of the property and what uses are allowed. If not directly permitted, research the process for special use permits or variances. Many jurisdictions have specific definitions – e.g. a “campground” use might include RV and glamping by definition and be allowed in rural recreational zones, whereas a “multifamily residential” use might require R-3 or R-4 zoning. Understand requirements like density limits, setbacks, height restrictions, parking minimums etc. For example, an area might allow campgrounds but require each site to be at least X sq. ft. and certain distance from property lines. For multifamily, there may be unit-per-acre limits or open space requirements. Engage early with the planning department – sometimes a quick consultation can reveal whether officials are supportive or if you face an uphill battle. The permitting process itself can be complex: expect to submit detailed site plans and potentially conduct studies (traffic impact analysis, environmental impact assessments) as part of approval. This criterion will heavily influence your project timeline and costs (e.g. permitting fees, protracted holding costs if there are delays). In short: no feasibility if no approval – so de-risk this first.

• Utilities and Infrastructure Feasibility: Verify how you will provide water supply, sewage disposal, electricity, and access roads for the project. If the site is not already served, investigate the cost to extend utilities or install on-site systems. For instance, if no sewer is available, can you install a large enough septic or package treatment plant for a 50-unit motel or 100-person campground? Health regulations will dictate what’s needed (e.g. number of septic fields or restroom facilities per number of campsites). Similarly, check electrical grid capacity – an RV park with dozens of RVs drawing 50 amps each in peak summer is a heavy load; you might need to upgrade transformers or bring in 3-phase power. Internet has increasingly become essential infrastructure: RV parks and glamping sites with poor connectivity may get bad reviews from guests who still need to be online. Multifamily residents will demand high-speed internet and possibly EV charging stations in coming years. Don’t overlook stormwater management – any development that adds impervious surfaces (roofs, pavement) must handle runoff. Feasibility includes having space for retention ponds or drainage systems. Essentially, this criterion asks: Can the site support the basic life-safety and comfort needs of the development, and at what cost? If the answer is only through very expensive infrastructure work, that may tip the scales toward a lighter-touch use or a different site design.

• Topography, Soil, and Environmental Constraints: Analyze the land’s physical condition. Topography: Identify flat vs. sloped areas and how that affects layout. As mentioned, RV parks and motels prefer flatter terrain for roads and pads; significant grading of hills can be cost-prohibitive. Multifamily buildings need stable ground – building on a slope might require retaining walls or stepped foundations, which add cost. Soil conditions are also key: percolation tests will tell if the soil can handle a septic drain field (important for campgrounds). If soil is unstable or prone to erosion, that could complicate construction for any structure. Environmental constraints: Check if any portion of the land is in a floodplain (which might restrict building or require raising structures), or if there are wetlands or protected habitats (these might be non-buildable or require buffers). The presence of wetlands or streams could actually enhance a glamping project’s appeal (pretty scenery) but you must ensure compliance with environmental regulations. Additionally, verify there are no known contaminations (brownfield issues) if prior land use was industrial – more of a concern for urban sites that might be converted to housing. This criterion ensures that the land’s natural state won’t impose unsolvable problems or exorbitant costs. Sometimes an environmental hurdle (like critical wildlife habitat) can basically rule out intensive development, steering you toward a low-impact use if any.

• Access and Traffic Considerations: Feasibility includes practical access: confirm that there is legal ingress/egress to a public road and that the road can handle the traffic. Some parcels have easement or access issues that need resolution. Also, a large project might require road improvements – for example, local authorities might require you to add a turning lane for a 200-unit apartment complex, or widen a road for a busy campground. For RV parks, turning radius and road grade on the access route are crucial (big rigs need gentle turns and slopes). If your beautiful hilltop site is up a narrow, winding road, that’s a feasibility red flag for RVs (but could still work for small glamping huts accessed by 4x4 shuttles). Also evaluate parking needs: motel and multifamily uses will need to accommodate one or more vehicles per unit by code. Is there space to lay out adequate parking lots? For campgrounds, you’ll need interior drive loops and consider where overflow parking or storage (e.g. for boat trailers) will go. Traffic impact is a related factor: a quiet rural road might not handle dozens of daily check-ins/check-outs without upgrades, and neighbors might object to traffic from a new development. As part of feasibility, envision the worst-case traffic scenario (holiday weekend at an RV resort, or morning rush from a new apartment complex) and ensure the infrastructure can cope or be affordably upgraded.

• Phasing and Timeline: Determine if the project can be built in phases and how that aligns with financial and market feasibility. A development that can start generating revenue sooner (even at smaller scale) is often more feasible than one requiring a huge up-front build. For example, an RV park could open with 20 sites and basic services within a year, then reinvest profits to expand to 50 sites over time. Multifamily typically has to be built building-by-building, which means a longer period before any income if it’s all one large structure – though one can sometimes phase by constructing one building at a time on a multi-building site. Glamping businesses might start with a handful of units and add more each season if demand is proven. Assess whether partial completion still works operationally (you wouldn’t want a half-finished motel that’s not appealing to guests, but a partially opened RV park can still function). Phasing feasibility is also about cash flow and financing – some lenders may want the whole project done, others might allow draw schedules for phases. Consider the feasible pace given local contractor availability and weather constraints too (e.g. building in winter in some climates is not feasible, so that affects timeline). A realistic phased plan can make a project feasible that otherwise wouldn’t pencil out by spreading costs and using early phase revenues to support later phases.

• Financial Feasibility & Return Thresholds: Ultimately, all the above feed into financial feasibility – will the project meet the required return on investment given costs and risks? Set some target metrics (e.g. we need a 10% cash-on-cash return or a 15% IRR over 10 years) and see if each option can meet them. Be conservative in projections (e.g. assume occupancy lower in initial years, include contingencies). It’s important to include not just development costs but also working capital and stabilization time in feasibility – for instance, a new campground might take a season or two to ramp up occupancy, and a new apartment lease-up might give concessions in the first year. Feasibility means you can finance the project (through equity, loans, or both) and not run out of funds before it becomes self-sustaining. If one option consistently fails to meet your financial benchmarks or requires unrealistic assumptions (like 90% occupancy year-round in a seasonal area), it’s likely not feasible or at least not optimal. Sometimes running a quick “what-if” scenario can clarify things: e.g., if interest rates rise or if construction costs run 20% over, which project is more resilient? Feasibility isn’t just about the best-case, but the ability to withstand setbacks. A project with a slim margin for error is inherently less feasible.

In summary, use these criteria as a checklist for any proposed use of your land. If an option ticks all the boxes (strong market demand, permissible, infrastructure-ready, physically suitable, etc.), it’s a good candidate. If several criteria raise red flags or require costly mitigation, you may either need to choose a different development type or take actions to address the gaps (such as rezoning, bringing in utilities, re-grading the site, etc.). Next, we delve into best practices in site planning for each type of project – assuming feasibility is established, how do you design the site right for long-term success?

Site Planning Best Practices for Each Development Type

Good site planning is where a concept turns into a functional, appealing reality. Here we outline key design and planning best practices for RV parks, glamping resorts, motels, and multifamily housing. Thoughtful site design not only eases permitting and construction but also enhances guest/tenant satisfaction and the bottom line.

Designing an RV Park or RV Resort

Planning an RV park involves creating a safe, convenient layout for large vehicles while delivering an enjoyable camping experience. Roadway design is crucial: use durable, all-weather road surfaces and make them wide (typically 20+ feet for two-way traffic) with generous turning radii to accommodate big rigs. Many successful parks use a loop road or multiple loops to facilitate one-way traffic flow and avoid dead-ends where RVs could get stuck. At the entrance, provide a clear check-in area or pull-through laneso arriving RVs don’t block the road. Site layout: Offer a mix of site types – a common practice is ~60% pull-through sites (easy drive-in/out for big RVs) and 40% back-in sites. Pull-throughs are longer and often preferred by travelers overnight, whereas back-ins can be placed around edges or with better views for longer stays. Maintain adequate spacing between sites – a rule of thumb is at least 20–30 feet separation or natural buffers (shrubs, trees) to ensure privacy and fire safety. Each RV pad should be level, well-drained (gravel or concrete pads are common) and include the essentials: electrical pedestal (50 amp service for most newer RVs, maybe also 30/20 amp for flexibility), a water hookup, and a sewer connection or access to a dump station. Don’t skimp on infrastructure capacity – nothing frustrates RV guests more than tripping breakers or low water pressure. Incorporate drainage ditches or retention ponds so that heavy rain doesn’t turn the park into a mud pit. Amenities and common areas: even if starting basic, plan for future amenities by reserving space. At minimum, have a centrally located bathhouse with toilets and hot showers (kept spotless). A small office or camp store at the entrance is useful for check-in and selling supplies. Trash dumpsters should be easily reachable by garbage trucks but screened from view. For an RV resort tier, include recreation such as a swimming pool (with safety fencing), playground for kids, off-leash dog park, picnic pavilions, and maybe a clubhouse or lounge hall. These encourage longer stays and higher revenue. Design these facilities with some buffer from the RV sites (noise management) but accessible via paths. Pay attention to lighting and signage: the park should be navigable at night with low-glare lighting, and signs should clearly mark site numbers, exits, and rules, without ruining the campground ambiance. Landscaping: preserve as much existing greenery as possible – trees provide shade (highly valued by RVers in summer) and aesthetic appeal. Create some visual separation between rows of sites using landscaping or even alternating orientation of sites. Lastly, consider safety and security: install a gated entry if warranted, and ensure there are fire extinguishers, an emergency exit route, and perhaps an on-site manager residence for 24/7 oversight. A well-planned RV park balances efficient use of land (sites per acre) with comfort – packed too tightly like a parking lot and it loses appeal, too spread out and you incur unnecessary infrastructure costs. Aim for a layout that is easy to navigate, provides a bit of privacy and green space, and encourages guests to relax and explore the amenities, which in turn boosts satisfaction and return visits.

Designing a Glamping Resort

Glamping site design centers on creating a memorable experience that marries comfort with nature. One of the top priorities is integrating the development into the landscape in an eco-sensitive and aesthetically pleasing way so that it both delights guests and satisfies planners concerned with visual impact. Site layout and unit placement: avoid a grid or regimented layout – glamping is about unique, often secluded accommodations. Place units (whether tents, pods, cabins, or treehouses) in a way that maximizes each one’s sense of privacy and connection to surroundings: for example, perch tents on a ridge overlooking a valley, scatter others in a woodland grove with natural screening between them. It’s wise to choose unit designs that suit the environment. A guide from glamping designers notes that using natural materials and colors helps units blend in (e.g. wooden pod exteriors that complement a forest). Brightly colored or shiny structures that clash with the setting not only look jarring but may raise flags with permitting – authorities don’t want a glamping site to “stick out on the landscape like a sore thumb”. Keep the scale of units appropriate too; a proposal to install 20 large, industrial-looking structures on a pristine site will face resistance, whereas smaller, well-sited units are more likely to gain approval. Entrance and arrival: Create a welcoming arrival point. A rustic but clear sign at the entrance, a properly graded access road (no potholes!), and a small parking area or reception hut set the tone. Many glamping resorts minimize cars inside the site – consider a central parking lot near the entrance and use pathways or even golf carts to reach the tents, to maintain a peaceful atmosphere and reduce traffic on-site. Infrastructure: Decide whether units will have en-suite bathrooms and electricity or if guests will use shared facilities. High-end glamping often provides private bathrooms (which means plumbing/septic to each unit or high-tech composting toilets). Lower-budget or eco-centric operations might use a bathhouse model. In either case, design these facilities to be attractive and clean – e.g., a bathhouse can be a stylish structure with private shower rooms, local artisan touches, etc., not a barebones bunker. Water, power, and waste disposal must be planned for remote settings – possibly via solar panels, battery storage, rainwater collection, and advanced septic systems if grid utilities are not available. Common areas and amenities: Glampers enjoy communal spaces if done well – a covered lodge or clubhouse for dining, a fire pit circle, a deck overlooking a view, or a yoga platform can all add value. One approach is to cluster a few units around small common areas – for instance, 4–5 units share a fire pit or picnic area – fostering a boutique feel and social interaction, while other units remain more isolated for privacy. Paths and lighting: Use natural walking paths (gravel, woodchip) to connect areas, and gentle pathway lighting (solar lights or downlights) to guide guests after dark. Avoid light pollution that would mar stargazing – one of the perks of many glamping locations. Landscaping and environment: The landscape is your greatest asset – highlight it. If you have a mix of terrains (open meadow, forest, riverfront), design different site experiences in each. Preserve trees and minimize grading; platforms can be built on stilts to avoid cutting into slopes. Not only is this environmentally sound, it also gives guests the feeling of an authentic nature immersion. Plan for inclement weather: durable anchoring of tents, drainage to avoid mud, and possibly covered communal areas for rainy days. Guest experience touches: think about the journey from arrival to settling in. Provide clearly marked trails, maybe small signposts to each tent with fun names (“Deer Hollow”, “Sunset Point”). A poorly designed site might force guests to wander confused or feel unsafe – for example, lacking signage, having tents uncomfortably close together, or a smelly composting toilet in plain sight (all recipes for bad reviews)glampitect.com. Instead, aim for an immersive, storybook quality: each step through the site reveals something – a view, a hammock, a communal barbecue spot – all intentional. Finally, consider safety and logistics: ensure there are emergency exit routes (if in a forest, clear paths to evacuate in case of fire), fire extinguishers at key points, and that staff can access all areas by utility vehicle if needed. By thoughtfully orchestrating the layout, glamping design merges hospitality with wilderness, offering guests comfort without compromising the site’s natural charm. When done right, the site plan itself becomes a selling point, as guests rave about not just the tent they slept in but the entire ambiance and thoughtful details of the property.

Glamping pods arranged around a cozy communal area with string lights, exemplifying an inviting site design. In glamping resorts, design elements like well-placed lighting, outdoor lounges, and ample spacing between units contribute to a memorable guest experience. A site plan that balances privacy and community – for instance, clustering a few units around shared amenities (fire pits, seating areas) while others remain secluded – can enhance guest satisfaction. The image above shows how thoughtful layout and ambiance (warm lighting, landscaped paths, comfortable seating) can transform a simple campsite into a high-end destination. Such design investments often pay off through premium rates and rave reviews, demonstrating the link between site planning and profitability in glamping.

Designing a Motel Layout

Designing a motel (especially a highway or roadside motel) requires a focus on functionality, accessibility, and comfort for short-term stays. The site planning usually revolves around the building(s) and the parking area, with the goal that guests can easily drive in, park near their room, and have a pleasant, safe experience. Site placement and orientation:Ideally, position the motel building to be visible from the main road to attract passersby (and allow space for a prominent sign or marquee). However, also consider set-back distance – a slight setback with some landscaping in front can buffer traffic noise and improve curb appeal. If possible, the long side of the building with room doors can face the parking lot interior rather than directly facing the highway, for a sense of enclosure and security. Accessibility: Provide a clear, well-marked entrance from the road. The drive entrance might need to be aligned with traffic patterns (consult traffic engineers if on a busy highway). Once on site, the circulation should be intuitive – a simple two-way drive aisle in front of rooms is common. Ensure there is enough room for vehicles to maneuver even when spaces are filled (typically a 24-foot drive aisle is standard in parking lots). Parking layout: The rule of thumb is at least 1 parking space per guest room, plus additional for staff or manager, and accessible (ADA) spaces per code. Many motels have parking directly in front of each room, which is convenient for guests unloading luggage. If the building is two-story, consider placing stairwells at intervals such that all upstairs rooms have a stair near their door (nobody wants a long walk with bags). Designated oversized vehicle or RV parking spots can be a bonus for a highway motel (attracting U-Haul drivers or RVers needing a night off the road) – these should be along the periphery for easy in-and-out. Reception and common facilities: Plan for a small lobby or front office, often at one end of the motel or as a separate building near the entrance. This should have a couple of reserved parking spots. If offering breakfast or an indoor lounge, integrate that space near the lobby for ease of access. Some motels also have a manager’s apartment/unit on-site – incorporate this for security and operational convenience. Amenities and landscaping: While motels are utilitarian, a bit of landscaping can greatly improve appearance – e.g. a few trees or planter beds in front of the building, a small lawn or playground if targeting families, or even a picnic area if space allows. A pool is a common amenity in many motels (especially in warmer climates) – if included, site it in a secure fenced area, ideally in a courtyard or back lot away from the noise and dust of the highway. For instance, some U-shaped motel layouts put a courtyard pool in the middle. Lighting and safety:ensure the parking lot is well-lit with downcast lighting for security. Each room door should be illuminated. However, avoid light shining into rooms – lighting should be positioned and shielded thoughtfully. Surveillance cameras covering the parking and entrances can add security. Zoning and code considerations: Check setback requirements (often commercial buildings need to be a certain distance from the road and sides). Provide the required number of accessible rooms on the ground floor with appropriate ramps and parking. Also consider any stormwater requirements – likely a retention area at the back of the lot if a lot of paving is introduced. Noise mitigation: If the highway is extremely noisy, the site plan could include a masonry wall or extra vegetation along the road, though often the building itself will block sound for the parking area. Optionally, orient the motel so that rooms have their door on the opposite side from the highway (i.e., an interior corridor motel or a design where room doors face a courtyard instead of the road) – but that’s more typical of hotels than classic motels. Expandability: If your parcel is large, think about future expansion – you could design Phase I as one L-shaped building with room to add another wing or a separate set of cabins later. Just ensure the initial layout leaves an open route and doesn’t preclude building more. Ultimately, motel site planning should prioritize easy vehicular access, clear navigation, sufficient parking, and a welcoming appearance. A well-designed motel will make a strong first impression (neat, tidy premises, visible office) and provide guests a sense of security and convenience – all of which translates to better occupancy and repeat business.

Designing a Multifamily Housing Site

Site planning for multifamily housing (apartments, townhomes, etc.) is a complex exercise of maximizing density and functionality while creating a livable community for residents. Overall layout and density: Begin with local zoning parameters – there will be constraints on building height, how far buildings must be from property lines, how many units allowed per acre, etc., which shape the basic arrangement. Within those, decide on the building type: a single mid-rise block, multiple garden-style walkups, rows of townhouses? On a large parcel, multiple smaller buildings can be arranged to create courtyards and a neighborhood feel, but they require more horizontal space (and more parking area). A single larger building can save space and perhaps go vertical if allowed. Orientation: Orient buildings to benefit from views, sunlight, and to respect neighboring uses (e.g., don’t have balconies facing directly into the backyard of existing homes if avoidable – use the site’s internal orientation). Parking: Parking is a major driver of site plan. Determine if you’ll use surface parking lots, parking structures, or tuck-under parking. Many suburban garden apartments use surface lots surrounding the buildings. Ensure the parking ratio meets code and market demand (often 1.5 to 2 spaces per unit in suburban settings, possibly lower in urban or transit-rich areas). Lay out parking so that each building has adequate spaces nearby – residents are unhappy if they must park far from their door. Distribute parking around the site and consider carports or garages if appropriate. Circulation: Design clear drives for ingress/egress and circulation around the complex. There should be at least two ways in/out for safety and traffic flow, if possible. Fire code will require access for fire trucks to every building – plan fire lanes or adequate turning space and proximity for ladder trucks as needed Include designated loading or delivery areas (for move-in trucks, etc.), and consider where ride-share or guest drop-off might occur. Also incorporate pedestrian pathways – sidewalks connecting building entrances to parking areas, to amenities, and ideally to the public sidewalk or street. A network of paths that feels safe (well lit, visible) encourages a community feel. Open space and amenities: Modern multifamily projects compete on amenities. Reserve some percentage of the site for communal open space – this could be in the form of a central green courtyard, a playground for children, a dog park area, or simply landscaped walking paths. As an example, an interior courtyard in a U-shaped building could house a pool, BBQ grills, seating, and landscaping for residents to gather (as shown in the image above)【62†】. Position amenities like a clubhouse, leasing office, gym, or mail/package room in a convenient central location – often near the main entrance or between parking and residences. Utilities and services: Plan the locations for dumpsters/trash enclosures – they should be easily accessible by garbage trucks (a through lane or hammerhead for trucks to approach) but also screened and not too close to windows of units (to avoid noise/smells). Similarly, if using HVAC pad units or generators, allocate space and screening for those. Mailboxes (cluster mailbox units) usually need a spot accessible to mail carriers and residents – often near a main entrance or adjacent to a clubhouse. Ensure an efficient layout for water and sewer lines – having buildings grouped can allow shared utility corridors. Landscaping and buffers: Provide perimeter landscaping to buffer adjacent properties – e.g. trees or fencing along any single-family home borders to mitigate scale differences. Internally, use landscaping to beautify and also manage stormwater (rain gardens, shade trees in parking lots to reduce heat island, etc.). Many cities require a certain percentage of the lot to be pervious/landscaped – integrate this creatively by making useful green spaces rather than leftover bits. Safety and sightlines: Good site design avoids creating hidden, unobserved corners. Align pathways and entries so there are sightlines for natural surveillance. For instance, design parking lots so they’re visible from windows, but use landscaping to avoid a sea of asphalt look. Adequate lighting on paths and at building entries is crucial. If the community will be gated, plan space for a gatehouse or call box and a turnaround for cars that can’t enter. A gated entry needs stacking length for a few cars off the public road. Phasing: If not building all at once, the site plan should accommodate future phases gracefully – e.g. Phase 1 building and parking won’t be in the way of Phase 2. Perhaps build the clubhouse and pool in Phase 1 to start attracting tenants, and leave a pad for a future building. Adaptability: Think long-term – a good design allows flexibility. For example, set aside an area where more parking can be added later if needed (or conversely, plan where excess parking could be converted to gardens or another building if car usage drops). All in all, designing a multifamily site is about creating a mini neighborhood: one that functions efficiently (for trash, fire, parking, etc.) and provides a pleasant living environment (green spaces, privacy, community hubs). This will pay off in higher tenant satisfaction, lower turnover, and justification for robust rents.

An overhead view of a multifamily development’s central courtyard amenity space. Effective multifamily site plans often include communal areas like courtyards, pools, or gardens that enhance resident quality of life. In the image above, the apartment buildings are arranged around a landscaped courtyard featuring seating, a pergola, and greenery. Such design not only provides recreational space for tenants but also contributes to long-term profitability by improving tenant retention and allowing premium rents. Key planning considerations visible here include proper spacing of buildings to allow light and air, integration of greenery within the built environment, and placement of amenities centrally accessible to all residents. By aligning site design with resident preferences (e.g. social spaces, attractive landscaping), multifamily developers can increase satisfaction and the property’s competitive appeal.

Aligning Site Plans with Long-Term Profitability and Satisfaction

No matter which type of development you pursue, one of the smartest strategies is to design with the end-user and long-term operations in mind. A well-designed project not only attracts guests or tenants initially but keeps them happy (and coming back or renewing) while minimizing costly issues down the road. Here are some cross-cutting principles to align your site plan with sustained profitability and customer satisfaction:

• Optimize the Guest/Tenant Experience: Put yourself in the shoes of your visitors or residents as you lay out the site. Is the arrival experience smooth? (For instance, an RV resort should have clear signage and an easy pull-through check-in, a multifamily complex should have obvious entry points and navigable roads.) Is there a balance of privacy and community? (Glamping guests want tranquility and not to see/hear others too closely, whereas apartment dwellers want private balconies plus inviting shared spaces.) Small design details can yield big satisfaction payoffs: e.g., orient motel rooms so that headlights from cars in the lot don’t shine into windows, or position RV sites so nobody’s sewer hookup is near another camper’s picnic table. Eliminating these pain points through design leads to better reviews, lower turnover, and higher income. Remember Heather Blankenship’s lesson in the outdoor hospitality realm: if you lower quality too much to save cost (like cramming sites or cutting amenities to offer a rock-bottom rate), you might attract the wrong clientele – “guests that…destroy everything [and are] overly demanding”, leading to more damage and headaches. It’s often more profitable long-term to target a slightly higher-end market with a better experience, than to squeeze the design to bare minimum standards.

• Amenities and Services that Pay Off: Thoughtfully chosen amenities can increase both guest satisfaction and revenue. For an RV or glamping resort, adding features like a camp store, rental equipment (kayaks, bikes), or a small café can create new income streams and keep guests on-site longer. Amenities should be scaled to the operation – e.g., a 20-site upscale glampground might justify a spa or sauna which can be a big draw, whereas a 10-unit apartment might only need a barbecue area, not a full gym. The key is to provide the most valued amenities for your target market without overbuilding extras that don’t get used. Survey competitors and potential users: if all nearby motels lack EV charging or high-speed Wi-Fi, including those can set you apart and allow a price premium. In multifamily, popular features like secure package lockers for online deliveries or a dog park can make a big difference in lease decisions. Aligning site plan with profitability means placing and designing these amenities for maximum utilization (e.g. centrally located, safely accessible) and low maintenance. A fancy facility hidden in a corner will not boost satisfaction if no one notices or uses it.

• Design for Efficiency and Low Maintenance: A well-planned site will reduce operational costs over time. For example, clustering utility lines or using a looped water system in a campground can lower maintenance complexity. Choosing durable materials for paving (like concrete pads that won’t rut, or all-weather deck materials for glamping tents) might cost more upfront but save on repairs and replacements. In apartments, site design that allows a golf cart or maintenance vehicle to access all areas easily means quicker repairs and less labor cost. Consider how landscaping can be used to reduce maintenance: native plants that don’t require heavy irrigation, strategic tree planting to provide shade (reducing AC costs in a mobile home or RV park), and grading that naturally handles runoff to avoid erosion control expenses. Also plan for waste management – a poorly placed dumpster area that residents don’t use properly will incur more clean-up costs, whereas convenient, well-designed trash and recycling stations keep the property cleaner with less staff effort. Efficiency in design even extends to expansion: if you anticipate adding phases, pre-run conduit or leave stub-outs for utilities to avoid re-digging later, and arrange the site so new construction doesn’t disrupt existing occupants more than necessary. By reducing ongoing headaches, you protect your profit margin.

• Safety, Security, and Resilience: Developments that weather storms – both literal and figurative – will prove more profitable long-term. From the outset, design with safety codes and resilient features above minimum requirements. This could mean elevating building pads above flood level, using fire-resistant landscaping (especially important for campgrounds in wildfire-prone areas), or installing backup generators for critical systems in a motel (guests will appreciate not losing power). Ensuring adequate safety infrastructure – like fire hydrants or water tanks for fire suppression in an RV park, or multiple emergency exits in a building – not only keeps people safe but can reduce insurance premiums and liability. Security considerations such as fencing where appropriate, good lighting, and possibly CCTV coverage in public areas can make guests and residents feel secure, enhancing the property’s reputation. A family choosing an RV resort or an apartment will favor the one where they feel safe walking around at night. These factors might not provide direct revenue, but they prevent losses (theft, accidents, lawsuits) and strengthen demand (people choose the safe option, especially for long-term housing).

• Flexibility and Future-Proofing: Aligning with long-term profitability also means anticipating changes in demand or technology. For instance, the rise of electric vehicles is something to consider in site planning: providing a few EV charging stations at a motel or RV park (some new RVs are electric-powered) can attract a growing customer segment. In multifamily, designing some parking as adaptable for EV chargers or including conduit for future solar panels can set the stage for cost savings and meeting future tenant expectations. Another trend is remote work – apartments now often incorporate co-working spaces or business centers because many tenants work from home part-time. If you’re building a glamping resort, maybe allocate space for a future wellness center or additional cabins if glamping continues to boom. The ability to adapt – e.g., convert some RV sites to park model cabins if market trends shift, or repurpose a underused tennis court into a dog park later – can keep the property relevant and profitable. Essentially, avoid overly rigid layouts; leave some breathing room for evolution. This might mean extra space allocated for a phase II, or multi-use structures that can serve different purposes seasonally.

• Case in Point – Value-Add through Site Improvements: There are real examples of how aligning site design with guest satisfaction directly increased value. One investor took an old RV park and through strategic site enhancements (adding amenities like a restaurant, improving landscaping and facilities), transformed its financial performance – turning a $3.2M property into a $15M resort. The dramatic increase came from higher occupancy and rates driven by a better guest experience and more revenue streams. This demonstrates that money spent on thoughtful site planning and upgrades can yield exponential returns. Similarly, in multifamily, properties that invest in community spaces and curb appeal often see higher tenant retention and can command rent increases over time compared to dull, no-frills complexes. When planning your site, think of it this way: what design elements will make people choose this property over others, and pay a premium for it? Those are likely wise investments.

In essence, aligning site planning with long-term success means marrying the art of placemaking (making a place enjoyable and attractive) with the science of operations (ensuring it runs efficiently and adapts to future needs). This dual focus protects your investment on both the revenue and cost sides of the equation.

Strategic Considerations and Emerging Trends

Beyond the immediate design and financials, broader strategic factors should influence your development decision. These include navigating the zoning/permitting maze, incorporating sustainability and resilience, and keeping abreast of trends in outdoor hospitality and housing that could impact future performance.

Zoning and Permitting Strategy

Securing the right to build is foundational. As noted, many projects require zoning changes or special use permits – this is often the most time-consuming and politically sensitive phase of development. A strategic approach is to engage early and often with local authorities and the community. Do your homework on what similar projects have been approved or denied in the area. If you foresee resistance (e.g. a large apartment building in a low-density area, or a campground near homes), consider scaling or modifying the plan to address concerns, or offering proffers/benefits (like extra landscaping buffers, traffic improvements, etc.). Sometimes splitting a project into phases can mollify concerns (“we’ll start small and prove it works without issues”). Build a coalition of support: local tourism boards might favor a new glamping resort as economic development, or a city might welcome new housing if pitched as helping with local needs. It’s also wise to have a Plan B in case your first choice use is not approved – for example, maybe you apply for a campground permit, but line up an alternate subdivision plan for housing on the parcel if that fails. Strategically, some developers lock up entitlements first (getting the zoning changed) and then finalize their investment – you might option the land or make closing contingent on zoning to avoid being stuck with unusable land. Remember that permitting costs and timelines should be built into your plan – carrying land for an extra year can be expensive, so approach the process diligently. On the positive side, projects that navigate zoning barriers enjoy a sort of moat; for instance, new RV parks are so hard to approve in some areas that an entitled, well-run park faces little new competition. As a strategic move, if you can be the first or only one to get permitted in a high-demand locale, you secure a strong market position.

Sustainability and Resiliency Features

In 2025 and beyond, development projects are increasingly expected to incorporate sustainable and resilient design, not just for ethics but for business reasons. Guests and tenants are showing preference for eco-friendly accommodations and homes, and these features can also reduce operating costs over time. Consider integrating sustainability from the ground up: renewable energy (solar panels on a motel roof or solar canopies over RV sites that double as shade) can offset utility costs and appeal to green-minded customers. Some RV parks have started installing EV charging stations anticipating a future where electric RVs or tow vehicles become common. Water conservation is another aspect – use low-flow fixtures, rainwater harvesting for irrigation, greywater systems if code allows, etc. Natural preservation: a big draw for outdoor projects is the environment, so preserve trees and natural features aggressively. Not only does this cut clearing costs, it provides shade and beauty (which reduces AC demand for an RV park and improves guest comfort). Sustainable practices can also aid marketing – obtaining a green certification or promoting your use of non-toxic cleaning products, recycling programs, and habitat conservation can attract a niche of eco-tourists or residents who prioritize sustainability.

Resiliency is about withstanding extreme weather and climate change. For instance, if building in a hurricane-prone area, invest in wind-rated structures, elevate buildings, and perhaps a backup generator to become a shelter for guests. In wildfire zones, maintain defensible space around structures and consider fire-resistant materials (there are even fire-resistant tent fabrics for glamping). Ensure your drainage can handle more frequent heavy downpours – an undersized culvert can wash out your only access road and shut down operations. Increasingly, insurance companies and lenders look favorably on resilience measures, potentially lowering premiums or interest rates. Multifamily developments in particular are adopting smart building tech that also aids resilience – sensors for water leaks, smart thermostats to reduce energy strain, etc., which tie into sustainability and cost control. Bottom line, green and resilient design is not just “nice to have” but a strategic investment that can pay dividends in energy savings, disaster avoidance, customer attraction, and even regulatory goodwill (some jurisdictions fast-track or offer incentives for green projects).

Emerging Trends in Outdoor Hospitality and Housing

It’s crucial to situate your decision in the context of where the industry is heading. Outdoor hospitality (RV parks, campgrounds, glamping) has seen a renaissance in recent years. The COVID-19 pandemic introduced many new people to RVing and camping as safe travel, and many have stuck with it. Demand for RV sites remains robust, and the industry is still catching up – supply of new parks is limited due to barriers to entry. This means existing parks are often full in peak season and pushing rates up. Institutional investors have taken notice of this performance gap; previously a mom-and-pop domain, RV parks are now being bought and upgraded by professional operators, which elevates the competition bar (more amenities, online reservations, etc.). This trend suggests that a new entrant should be prepared to meet rising guest expectations – the days of a dusty lot with plug-ins might not cut it if a fancy RV resort is an hour away. However, it also means there’s acquisition appetite – a well-built RV resort could attract lucrative offers from these consolidators, giving you an exit strategy. Glamping continues to evolve, with trends like unique accommodations(geodesic domes, glass cabins, treehouses) and an emphasis on experience curation (on-site activities, farm-to-table dining) becoming standard. The novelty factor is important – many travelers seek Instagram-worthy stays, so design your glamping concept to be distinctive. Also, seasonality diversification is a trend: operators adding four-season units (like cozy cabins with heating for winter) to extend the season and revenue.

In the housing sector, a few trends stand out. Remote work has changed what renters seek – there’s higher demand for dedicated work-from-home spaces or business centers, and locations slightly further from city centers became more viable as people commute less. If your multifamily site is a bit peripheral, you might still attract tenants if you offer great on-site amenities and high-speed internet, since many now prioritize lifestyle over commute distance. Amenities arms race: modern multifamily, even in mid-range properties, often includes package delivery lockers (to handle the boom in e-commerce), pet-friendly facilities (dog wash stations, pet parks, since pet ownership among renters is high), and health/wellness features (gyms, walking trails, air filtration systems). Sustainable living is also a selling point – many renters, especially younger ones, value energy-efficient buildings and eco-friendly practices (recycling, community gardens). Another trend is “built-to-rent” single-family communities, which isn’t exactly multifamily apartments but competes in the rental market – some families want a home and yard but as a rental. If your parcel is large enough, you might consider if subdividing into bungalow rentals or tiny homes could tap into that trend as an alternative to classic apartments.

For motels, the trend has been bifurcating: budget travelers still seek classic affordable motels, but there’s also a movement of “retro motel” revival where older motels are renovated with hip designs to become boutique lodgings. Depending on location, a creative renovation or theme can let a motel capture higher-rate travelers looking for character. Also, technology is creeping in – contactless check-in via apps or kiosks is becoming common in small lodgings to reduce labor needs.

Finally, post-2020 there is an overarching trend of people valuing experiences and flexibility. This means as a developer you could also think outside the box: could your parcel support a mixed-use approach? For example, an RV resort that also has some seasonal tiny homes that can be rented (blurring line with multifamily), or a multifamily project that offers short-term rental units for travelers (blurring line with hospitality). Some RV parks now have sections for long-term residents (quasi-mobile home park) and nightly sections for tourists – a built-in diversification. Being attuned to these trends allows you to future-proof your project. For instance, if you suspect glamping is peaking and might wane, ensure your cabins are convertible to long-term cabins or cottages. Or if remote work persists, perhaps design that motel with a co-working lobby so digital nomads on a road trip choose your place to stay and work.

In summary, stay agile and informed. The best use for your parcel in the long run may evolve with societal trends, so choose a development concept that has the flexibility to adapt. By leveraging strategic zoning maneuvers, sustainable design, and trend-aligned features, you position your project not just for immediate success but for resilient, long-term performance in a changing world.

Conclusion

Choosing whether to develop an RV park, glamping resort, motel, or multifamily housing on your land is a high-stakes decision that will shape your investment for decades. By thoroughly comparing the operational demands and financial returns of each option, applying a structured decision framework, and rigorously checking feasibility criteria, you can identify which development best aligns with both the characteristics of your parcel and your personal objectives as an owner. We’ve seen that each use case has its merits: RV parks and glamping can offer high yields and capitalize on the outdoor travel boom, motels provide a proven income model for the right location, and multifamily brings stability and long-term appreciation. The “right” answer comes from matching these profiles to your land’s location, zoning, infrastructure, and market needs.

Importantly, the work doesn’t stop at deciding – execution through thoughtful site planning is what turns a good idea into a great property. Designing the site with care (whether that means spacious RV pads, enchanting glamping hideaways, convenient motel layouts, or livable apartment communities) sets the stage for satisfied customers and healthy profits. Investing in quality up front – in infrastructure, amenities, and sustainable features – pays back through higher occupancy, premium rates, and lower operating headaches down the road. It’s a classic consulting insight that holds true here: align the project with stakeholder expectations (guests, tenants, community) to ensure a smoother path to success.

As you move forward, remain adaptive. If one path is blocked by regulations, consider alternatives; if market signals change, pivot your plans accordingly. Development is iterative – concept, test, refine. And don’t hesitate to seek expert input at key junctures, be it a market feasibility study, a land-use attorney’s advice, or a site planner’s expertise, to validate your direction.

In the end, the best use of your parcel will be the one that maximizes its strengths and mitigates its limitations while meeting a real demand in the market. By applying the insights and frameworks discussed in this guide, you can approach the decision with the analytical rigor of a top-tier consulting project and the practical wisdom of an experienced developer. Here’s to your project’s success and a development that stands the test of time – financially, functionally, and as a valuable addition to its locale. Good luck, and happy developing!