Trends in the U.S. RV Park and Resort Sector for 2025–2026
- Alketa
- Jul 25
- 26 min read
Updated: Jul 27
Introduction
The U.S. RV park and resort sector is entering 2025 with robust momentum and evolving dynamics, driven by surging outdoor travel demand and new investment. Approximately 88 million U.S. households now identify as campers, with 54 million taking at least one camping trip in 2023. The RV park industry generated $10.5 billion in revenue in 2023, and growth is set to continue as traveler preferences shift and new developments come online. Younger generations are fueling a camping boom – 61% of new campers in 2024 were Gen Z or Millennials, and Kampgrounds of America (KOA) projects 1 million new camping households in 2025. Investors and developers are taking notice of these trends. Major real estate firms and REITs have been expanding into the RV resort space, attracted by cap rates often in the 7–10%+ range – yields higher than many other real estate assets. At the same time, customer expectations are rising for better amenities, technology, and sustainable design. This report provides a comprehensive look at key trends shaping RV park planning and architectural design, technology and infrastructure upgrades, customer demographics, emerging business models, real estate considerations, sustainability initiatives, marketing innovations, and performance metrics in 2025 and into 2026. It is written for investors and developers seeking an up-to-date, professional overview of the U.S. RV park and resort sector’s trajectory.
Innovative Planning and Design Trends in RV Parks
Planning and architectural design in RV parks are adapting to meet modern traveler demands. Site layouts are being reimagined to provide more space, privacy, and natural ambiance. Developers are incorporating more greenery, trees, and scenic viewpoints into park master plans, recognizing that closeness to nature is a major draw. Post-pandemic surveys found that ample green space is key – planting trees and shrubs not only enhances aesthetics but also creates shade, privacy, and wildlife habitat for guests. Parks are now designed to “amplify natural beauty,” taking advantage of views, water features, and existing landscape features to offer campers spectacular surroundings. In practice, this means orienting RV sites toward lakes, mountains, or sunsets when possible, and preserving open space for walking trails and recreation.
Family-friendly layouts have also become a top priority. Many parks are adding playgrounds, splash pads, dog parks and fenced pet areas to cater to families with kids and pets. The industry recognizes a pent-up desire for safe, close-to-home getaways for families, a trend that accelerated during the pandemic. Pet ownership is common among RV travelers – over 50% of RV owners travel with pets, so design plans frequently include dog runs and pet wash stations. Spacious pull-through sites that can accommodate today’s larger RVs (and tow vehicles) are in high demand. Many older campgrounds are undergoing site grading and reconfiguration to add more big-rig-friendly pull-thru sites with patios and full hookups, reducing crowding and improving traffic flow. For example, some park expansion plans in 2024 focused on adding pull-through “premium” sites with concrete pads and outdoor furniture to attract long rigs and luxury coach travelers.
Another significant design trend is creating facilities to support remote work and longer stays. The rise of “work-from-anywhere” has led parks to plan dedicated co-working spaces or quiet lounges, often in clubhouse buildings. These might feature desks, Wi-Fi, coffee stations, and office equipment to accommodate digital nomads and traveling professionals. Even without a formal co-working building, parks ensure that common areas have strong internet and plenty of seating for those working on laptops. Modern bathhouses and clubhouses are being built larger and more luxuriously, sometimes including fitness centers, game rooms, or even private work cubicles. The goal is to position RV resorts as a viable “home away from home” for extended stays. In fact, offering attractive long-term stay options is now seen as a design consideration – parks are allocating sections for monthly or seasonal guests with extra storage, private decks, and landscaping to make long-term residents feel more at home. This caters to a growing segment of full-time RVers and housing-weary Millennials opting for RV living.
Lastly, theming and unique amenities are part of planning trends to differentiate new resorts. Developers are investing in signature features – from water parks and lazy rivers to outdoor concert spaces and mini-golf – to create a resort-like atmosphere. Themed experiences (e.g. western theme, safari theme for glamping areas, seasonal holiday decor) help make parks memorable and “Instagrammable.” In 2025, the industry is seeing creative additions like outdoor wellness spaces (yoga decks, meditation gardens) as well as integration of local culture or history into design. By infusing a sense of place, RV parks can stand out in a competitive market and charge premium rates for a curated experience. Overall, the planning philosophy for 2025–2026 is to design RV parks not just as parking spots, but as full-featured destinations: scenic, family-friendly, work-capable, and experientially rich.
Technology and Infrastructure Upgrades (EV Charging, Smart Utilities, Wi-Fi)
RV parks in 2025 are rapidly upgrading their infrastructure and tech offerings to meet modern expectations. A top priority is preparing for the electric vehicle (EV) revolution. With 24% of camping travelers now owning an EV (far higher than the general public), campgrounds are installing charging stations to accommodate both electric tow vehicles and the emerging class of electric RVs. EV charging is transitioning from a luxury to an essential amenity. Industry experts note that “installing charging stations is becoming essential as more travelers opt for electric cars and RVs”. In practice, parks are adding Level 2 chargers at select sites or in parking areas. KOA, for instance, launched a program for its 520+ campgrounds to purchase KOA-branded EV chargers and has been rolling out stations across its network. Surveys reveal 40% of EV-owning campers are more likely to choose parks with charging stations, underscoring the draw for business. However, upgrading for EVs is not trivial – many parks are investing in electrical infrastructure upgrades (heavy-duty wiring, transformers) to handle the higher power loads without disrupting service. Some forward-thinking designs even include pull-through charging sites that allow a trailer or motorhome to charge without unhooking, an innovation identified as a promising venture for parks serving EV travelers.
Beyond EV infrastructure, digital technology integration is transforming park operations and guest services. Reliable high-speed Wi-Fi is now considered a baseline utility, as important as water or electricity for many guests. Nearly 48% of campers say Wi-Fi is “very important” when choosing a campground, especially as remote work and streaming entertainment have become common on the road. Parks are investing in stronger broadband (fiber or Starlink installations) and mesh networks to blanket large properties with coverage. Additionally, campground management software and mobile apps are streamlining the guest experience. Many parks offer online reservations and self-service check-in kiosks, allowing guests to go straight to their site and check in via smartphone. This not only caters to guest convenience but also reduces labor needs. Automated check-in/out processes enabled by apps or QR codes became popular during COVID and are here to stay. For example, a guest might receive a site number and gate code by text on arrival day, bypassing the front desk entirely.
Smart utilities and IoT (Internet of Things) are also being adopted in high-end resorts. Smart energy management systems can optimize electrical usage across the park – sensors might adjust lighting or HVAC in facilities based on occupancy, or load-balance power during peak usage. Some parks employ smart water meters and leak detectors to manage water usage efficiently. These technologies not only cut costs but appeal to eco-conscious guests when publicized. Safety and security tech is another focus: surveillance cameras, license-plate recognition at gates, and even emergency weather alert systems (to warn of storms) are more prevalent in 2025’s parks, especially larger resorts. On the customer-facing side, parks are experimenting with mobile apps for guests that provide interactive maps, activity schedules, the ability to order firewood or food deliveries to the site, and instant messaging with park staff. Such apps elevate the “digital guest experience” and mirror the kind of connectivity modern travelers expect in hotels.
Crucially, technology upgrades are tied to revenue opportunities. For instance, parks now monetize premium Wi-Fi or private workspaces, and EV charging stations can generate extra fee income or attract a higher-spending clientele (owners of Teslas or electric motorhomes). By embracing smart tech, RV resorts also improve their online reputations – positive reviews often cite good Wi-Fi and easy check-in. In summary, 2025 RV parks are blending the “outdoors” with high-tech conveniences: charging ports next to picnic tables, apps alongside campfire rings. This tech-forward approach is vital for appealing to younger campers and sustaining competitiveness in the hospitality market.
Evolving Customer Demographics and Expectations
The demographic profile of RV park customers is shifting, bringing new expectations to the forefront. Younger generations – Millennials and Gen Z – now dominate growth in camping and RV travel. In 2024, Gen Z and Millennials accounted for 61% of new campers according to KOA’s industry report. This influx of young travelers (often in their 20s and 30s) is reshaping park culture and demand. These generations are tech-savvy, socially connected, and experience-driven. They value seamless digital interactions and unique adventures over the rustic simplicity that might have appealed to prior generations. For example, Gen Z campers expect user-friendly online booking and even virtual tours of campgrounds before they arrive. Many are active on social media during their stays, so “Instagrammable” scenery and amenities double as marketing. The emphasis on technology is clear: parks report that younger guests appreciate smart amenities like app-based concierge services, free Wi-Fi, and even smart cabin features (some glamping cabins now have voice-controlled lighting or pre-set ambiance modes).
Remote work and “workcation” trends are another factor changing customer expectations. The rise of the digital nomad means a segment of campers are not on vacation at all – they are working full-time jobs from the road. In the U.S., an estimated 18 million people identified as digital nomads in 2025, a 147% increase since 2019. Many more are working remotely at least part-time. These guests demand fast, reliable internet, cellular boosters, and quiet areas to make Zoom calls. Parks that cater to remote workers – by advertising high-speed Wi-Fi, providing co-working lounges, or private cabins with desks – see longer average stays and loyal repeat customers. Even traditional vacationers often need to check email or stream content, so broadly speaking, the modern camper expects connectivity on par with a hotel. This is a notable shift from a decade ago when “escaping connectivity” was part of camping for some; now connectivity is a selling point.
The younger demographic is also bringing diverse interests and lifestyles into RV parks. For instance, solo travel is on the rise, particularly among young women, which means safety features (good lighting, secure premises) and social activities for solo travelers are more in demand. Additionally, wellness and eco-consciousness are prominent values. Nearly half of Gen Z campers use camping as a means to support their mental health – they seek peaceful natural settings, yoga classes, and opportunities for reflection or fitness as part of their stay. Parks are responding by organizing nature hikes, yoga sessions, and providing wellness amenities like outdoor gyms or meditation spots. Younger campers are also more ethnically diverse and bring varied cultural expectations; parks are learning to be inclusive in programming and facilities (for example, offering diverse food options at camp stores or hosting cultural holiday events).
Another emerging segment is the “luxury camper” – not defined by age but by preference. After the pandemic, many travelers who might have cruised or flown to resorts tried RVing and decided they enjoy it if it comes with comfort. Thus, even as some campers seek simplicity, a strong cohort seeks premium experiences: high-end glamping tents, luxury motorcoach resorts, gourmet food options, and curated excursions. Industry data shows younger campers are actually spending more than older ones on their trips – Gen Z campers spend an average of $266 per day, nearly double what Boomers spend. They are willing to pay for added activities, rentals (kayaks, ATVs), and local experiences. This underscores that modern campers aren’t purely budget travelers; many will splurge on unique and enriching options. Parks aiming at this market are upping their game with concierge services, craft breweries or food trucks on-site, and partnerships with local outfitters for adventure activities.
Finally, the multigenerational nature of camping trips is worth noting. Many parks concurrently host retirees, young families, and digital nomads – a wider mix than in the past. Customer service training now emphasizes flexibility to handle everyone from a 70-year-old snowbird to a 25-year-old van-lifer. Group gathering spaces, like community fire pits or game rooms, help bridge these demographics by fostering social interaction. The key for 2025–2026 is that one size does not fit all in guest expectations. Successful RV resorts segment their offerings: quiet zones vs. family zones, basic sites vs. premium sites, short-term vs. long-term sections. By understanding and catering to varied demographics – with a keen eye on Gen Z and Millennial preferences – park operators can boost satisfaction and capture broader market share.
Emerging Business Models: Hybrid Resorts, Glamping, and Luxury Offerings
RV park business models are evolving beyond the traditional campground format, blending different lodging and amenity concepts to create new revenue streams. One notable trend is the rise of “hybrid” RV resorts that combine RV sites with glamping accommodations and other lodging types. Developers have found that converting even a portion of RV sites into tiny home rentals, safari tents, or park model cabins can significantly increase income by attracting non-RVing guests. These hybrid resorts cater both to classic RV travelers and to those seeking a hotel-like stay in nature (often younger couples or families without an RV). Industry consultants note that even converting 10% of RV sites into tiny home rentals can be a profitable move, as it diversifies the customer base and commands higher nightly rates. As a result, many existing campgrounds are adding a handful of glamping units – yurts, treehouses, canvas tents with beds – essentially creating a mini “resort within a campground.”
Recent data highlights how widespread this glamping integration has become. “Between 2024 and early 2026, park operators and developers are adding nearly 465 glamping accommodations to at least six new and 17 existing parks,” according to Woodall’s Campground Magazine research. These include standalone glamping resorts and campgrounds adding glamping sections. Moreover, at least seven new upscale glamping or cottage resort developments are underway to meet the growing demand for luxury outdoor stays. KOA has been a leader in this hybrid model – alongside its RV sites, KOA is introducing more glamping options like furnished canvas tents with electricity and Wi-Fi, exemplified by their Terramor Outdoor Resort in Bar Harbor, Maine. The strategy is clear: by offering unique accommodations, parks can attract a broader audience and boost revenue, especially from millennials seeking comfort in nature.
Another burgeoning model is the high-end luxury RV resort targeted at owners of large Class A motorhomes and luxury fifth-wheels. These resorts often bill themselves as “motorcoach resorts” or “luxury RV retreats” and feature amenities rivaling four-star hotels. Common features include spacious paved sites (often 2,000+ sq. ft.) with private casitas or gazebos, lush landscaping for privacy, high-end clubhouses with pools and spas, golf courses or pickleball courts, on-site fine dining, and concierge services. Some even have restrictions that only Class A coaches are allowed, to maintain an upscale atmosphere. The business model can involve selling sites as deeded lots or fractional ownership (with an HOA), or charging premium nightly/weekly rates well above typical campground fees. Luxury RV sites appeal especially to affluent retirees and snowbirds who travel seasonally – they are willing to pay for a gated, resort-style experience with a community of like-minded owners. This model has grown in Sunbelt states like Florida, Arizona, and Texas, where winter demand is high. For example, Blue Water Development and Sun Outdoors (major upscale campground operators) have been adding luxury cottages, RV sites with personal hot tubs, and even over-water bungalows at some resorts to elevate the experience. The return on investment can be strong: these resorts can achieve high daily rates and often have on-site sales of lots, adding a real estate profit center to the traditional campground revenue.
Traditional campgrounds are also tweaking their models. Many are becoming “hybrid businesses” by adding ancillary revenue streams: equipment rentals (golf carts, kayaks), guided tours, event hosting (weddings, rallies), and more robust camp stores or cafes. The concept of the “campground resort” has blurred the line between camping and full-service resort. For instance, some parks market themselves as “RV resorts and event venues,” with facilities to host large group events or festivals. Others are integrating with membership programs or travel clubs – a model where parks get a steady flow of members from networks like Thousand Trails or coast-to-coast clubs, providing a baseline occupancy. Additionally, extended-stay or seasonal models are prominent in certain regions. A number of parks have areas dedicated to long-term renters (month+ stays), essentially operating partly like mobile home parks with transient tourism still in the mix. This hybrid of campground and RV community can stabilize income through off-season and create a resident community that adds to security and word-of-mouth marketing.
To summarize the landscape of business models, the table below compares several prevalent RV park/resort models in 2025:
Each model presents a distinct investment profile. For instance, traditional campgrounds have lower development costs and can thrive near natural attractions but may have lower profit margins. Full-service resorts and franchises require more capital but can command strong daily rates and benefit from brand marketing (e.g., KOA’s network bringing in campers). Hybrid glamping resorts are capitalizing on a growth niche – glamping saw double-digit annual growth recently and is expected to continue as 51% of campers say they’d choose glamping if money were no object. Luxury resorts target a small but lucrative demographic, often involving a real estate play (selling lots at high prices). Notably, many parks are blending elements of all these models – for example, a family RV resort might add a glamping section (hybrid model) or sell a few premium lots to long-timers (motorcoach model). The overarching business trend is diversification of offerings to maximize occupancy and revenue. RV park owners are no longer just “campsite operators,” but rather outdoor hospitality providers with a mix of lodging types and experiences.
Real Estate and Investment Considerations (Zoning, Location, Financing)
Investing in RV parks and resorts in 2025 comes with its own set of real estate considerations, from navigating local zoning to responding to macroeconomic shifts. On the development front, zoning and permitting can be one of the biggest hurdles or opportunities. Many jurisdictions have historically treated RV parks as low-impact rural uses, but as the sector grows, some communities are updating regulations – for better or worse. Engaging in local policymaking is crucial for developers. Active participation in county boards and advocacy through campground associations can lead to more favorable zoning rules (such as allowing higher site densities or longer open seasons). In some cases, park owners have successfully lobbied for zoning changes to enable expansion onto adjacent land or to add cabins and glamping units which zoning codes didn’t previously address. Conversely, some popular tourist areas are beginning to place moratoriums on new campground development due to concerns about infrastructure or environmental impact. Thus, understanding the local regulatory climate is step one for any new project. Pro tip: many developers hire specialized land-use attorneys or consultants to navigate campground permitting, as the process can differ greatly from typical residential or commercial real estate.
Location trends in RV park real estate continue to follow traveler demand. Traditionally, parks near national parks, lakes, beaches, and along major highways have performed well – and this remains true. However, new patterns are emerging. With more people willing to travel farther and for longer in their RVs, destination RV resorts in secondary markets are thriving if they offer a unique draw (wine country camping, farm stays, off-road recreation access, etc.). Additionally, the Sunbelt states (Florida, Arizona, Texas) are seeing the bulk of new development thanks to year-round demand from snowbirds and vacationers. For instance, Florida has been a hotbed: KOA recently signed agreements for nine new campgrounds in 2023 in states including Florida, indicating strong confidence in those markets. At the same time, proximity to urban areas is an interesting trend – some developers target exurban locations within an hour of major cities to serve weekend getaways and remote workers who want to be “not too far” from urban amenities. Another niche location strategy is situating near large event venues or attractions (NASCAR tracks, music festival sites, theme parks) to capture event-driven RV travel. For example, parks near popular national parks or annual festival sites can enjoy occupancy spikes and justify premium pricing during peak weeks.
From an investment standpoint, financing and performance metrics in the RV park sector have been undergoing adjustments. The rising interest rate environment of 2022–2024 impacted the industry: higher borrowing costs and a tighter lending climate caused some slowdown in transactions and ground-up projects. In fact, 2024 saw a softening in the campground real estate market, with brokers reporting that higher interest rates plus slightly lower post-pandemic occupancies put upward pressure on cap rates. Owners faced a situation where cap rates rose (e.g. from ~7% toward 8–9%), which inversely lowers property values, and some chose to hold off on selling. New construction was also tempered in 2024 as financing became more expensive and lenders more cautious. However, industry experts remain optimistic for 2025, expecting that if interest rates stabilize, investor demand for RV parks will resume strongly, given the solid underlying consumer demand. Indeed, brokers anticipate a rebound in campground sales and development as early as spring 2025. The sector’s fundamentals – high occupancy and revenue growth – continue to attract buyers, and any dip in values may present a “buy the dip” opportunity for well-capitalized investors.
Cap rates and returns: Despite recent fluctuations, RV parks still boast higher cap rates than many other real estate assets, reflecting both higher perceived risk and strong cashflow potential. Typical cap rates in 2025 range 8%–12% depending on location and asset quality. Prime destination resorts might trade around a 7–8% cap, whereas rural or underperforming parks might be 10%+. Many investors find these yields very attractive compared to multifamily or industrial real estate caps in the 4–6% range. According to industry sources, well-run parks can often achieve 10–20% annual ROI on equity, especially if value-add opportunities (like raising rates, adding sites or amenities) are present. The sector is still relatively fragmented – about 90% of parks are owned by mom-and-pop operators with ≤5 properties – so there’s room for consolidation and professionalization. This has not escaped the notice of larger players: recent years saw institutional investors like Brookfield Asset Management and Sun Communities acquiring large park portfolios. Private equity funds with hospitality focus are also entering the space. The consensus is that outdoor hospitality is at an “inflection point” similar to where hotels were decades ago – moving from fragmented independents to an established asset class. For investors, this means competition is rising, but also that exit opportunities (selling to a REIT or fund) are increasing.
When underwriting new projects or acquisitions, realistic occupancy and rate projections are key. Nationally, RV park occupancy averages around 60–70% annually (with peaks of ~100% in peak season and lulls in off-season). During the pandemic, many parks saw record occupancies; 2023 saw a slight normalization, but early 2024 data showed bookings rebounding, with 64% of campers having trips booked ahead – a marked increase in advance reservations. This indicates continued strong demand, though investors should be mindful of seasonality and regional variation (a Florida resort can have high winter occupancy from snowbirds, whereas a New York campground may close in winter). Another factor is supply growth: while demand is high, new supply is also coming. Industry research documented at least 4,146 new RV sites across 31 new parks slated to open by 2027, and overall, 90 new campgrounds with 18,000+ sites are expected by 2027 across the U.S. This pipeline is significant, though still a fraction of total sites nationwide. Investors should evaluate local competition – some markets could become saturated if multiple new parks open, potentially pressuring rates, whereas high-barrier-to-entry markets (due to zoning or land scarcity) will keep existing parks in a favorable position.
In summary, real estate in the RV park sector offers strong potential but requires strategic navigation. Prioritize areas with strong tourism or growing remote-worker populations, ensure zoning compliance and community support, and watch interest rate trends. The sector’s blend of real estate and hospitality means investors must be agile, balancing capital improvements (to meet new trends) with operational savvy. Those who succeed can tap into the enduring American love of the road trip – now supercharged by a new generation of campers and robust investment tailwinds.
Sustainability and Eco-Conscious Design Practices
Sustainability has moved from a niche concern to a central focus in RV park development. Eco-conscious practices are not only driven by a sense of environmental responsibility but also by customer demand – especially from Millennials and Gen Z who prioritize green travel options. In 2025, parks are adopting a range of sustainable design and operational practices to appeal to these values. A leading campground industry group noted that “eco-friendly accommodation preference is only growing,” with year-over-year increases in campers looking for solar power, recycling, and carbon-neutral initiatives.
One common step is installing solar energy systems. Many RV resorts now use solar panels either to power parts of their operations (office, bathhouse, street lights) or even offer solar panels over RV parking canopies in some cases. Solar lighting for pathways and common areas is a low-hanging fruit that reduces grid consumption. Water conservation is another major theme: rainwater harvesting systems, greywater recycling, and low-flow fixtures are being built into new parks from the start. Some parks in arid regions use captured rainwater to irrigate landscaping or have switched to native drought-tolerant plants to reduce irrigation needs. Waste reduction and zero-waste initiatives are visible on campgrounds too – for example, providing clearly marked recycling stations, composting organic waste from guests, and eliminating single-use plastics in camp stores and food service. A few innovative resorts even run on a zero-waste model, encouraging guests to use bulk refill stations for water and supplies.
Building with sustainable materials is part of eco-design. New bathhouses or cabins might use reclaimed wood, recycled composite decking, or local materials to reduce carbon footprint from transport. In sensitive natural areas, parks use permeable pavers for RV pads (to reduce runoff) and avoid excessive tree removal, preserving the ecosystem. Wildlife-friendly landscaping – planting native trees that attract birds, restoring pollinator habitats – not only helps the environment but also creates a richer nature experience for guests. For instance, planting fruit-bearing or flowering shrubs can bring butterflies and hummingbirds into the campground, delighting campers while supporting biodiversity.
Some RV parks are pursuing formal green certifications to showcase their commitment. Programs like the National Association of RV Parks & Campgrounds’ “Plan-It Green” award or LEED certification for certain buildings add credibility. Marketing materials then highlight these achievements, knowing that eco-conscious travelers will choose a green-certified resort over others. Campgrounds are also involving guests in sustainability: hosting community clean-up events, offering interpretive nature walks to educate about local ecology, or even tree-planting programs where guests can plant a tree during their stay. These interactive approaches both improve the environment and deepen guest engagement.
Electric vehicle adoption ties into sustainability as well – by installing EV chargers (as discussed earlier), parks support the transition to cleaner transportation. A future consideration is the rise of electric RVs themselves; major RV manufacturers have concept electric motorhomes in development. While still a few years off in mass production, some parks are already thinking about how to provide adequate charging for an electric Class B or Class C rig. This dovetails with renewable energy: a truly forward-thinking resort might one day power guest RV charging through on-site solar farms or battery storage, making the RV travel experience nearly zero-emission.
Finally, sustainability in RV parks often means preserving the very natural attractions that draw campers. Parks near rivers, forests, or coasts are engaging in conservation efforts such as shoreline cleanups, wildlife protection measures (e.g. being dark-sky friendly to not disturb nocturnal animals), and partnering with environmental organizations. Such efforts resonate strongly with today’s guests. According to surveys, over 70% of campers say they are more likely to stay at parks that demonstrate eco-friendly practices. Beyond the feel-good factor, there’s also a cost incentive: solar and water-saving installations can reduce utility bills, and efficient designs often qualify for tax credits or grants. Thus, sustainability in 2025 is a win-win: attracting eco-minded customers and improving the bottom line. We can expect that as 2026 approaches, any new RV resort that opens will tout its green design elements as part of its core identity.
Marketing and Digital Experience Trends for RV Resorts
In the competitive landscape of 2025, RV parks and resorts are ramping up their marketing strategies and digital guest experiences to stand out. Marketing efforts have become highly targeted and multi-channel, reflecting the diverse demographics of campers. Traditional brochure and billboard marketing is being supplemented (or replaced) by savvy digital marketing campaigns. Parks now leverage social media heavily – Instagram and Facebook to showcase beautiful site photos and amenities, TikTok to feature quick tours or guest testimonials, and even Pinterest for glamping and road trip inspiration. Each generation has its favored platforms, so marketers tailor content accordingly (for example, younger campers might be reached via TikTok/YouTube, while Boomers respond to Facebook and email newsletters).
One notable trend is influencer partnerships and user-generated content. Campground operators are inviting travel bloggers, YouTubers, and Instagram influencers (especially those in the #vanlife or #rvlife space) to stay and then share their authentic experiences. These influencers often highlight the park’s unique features – a stunning sunset view, a well-maintained hiking trail, ultra-clean facilities – giving potential guests a genuine peek. Since word-of-mouth and online reviews are crucial in this industry, cultivating positive online buzz is part of the marketing plan. Parks will encourage guests to leave reviews on Google, TripAdvisor, and RV-specific platforms like Campendium or The Dyrt. Some offer small incentives like a free bundle of firewood or a discount on a future stay to guests who post about their stay online (ethically, without demanding only positive reviews).
On the digital experience side, the interaction with guests increasingly starts well before arrival. Many parks have upgraded their websites to include virtual tours, interactive maps, and instant booking engines. Virtual tours (360-degree photos or videos of the grounds) help set guest expectations and reduce uncertainty, which is particularly effective for attracting new campers who may be nervous about what facilities will be like. Online booking has become standard; in addition, dynamic pricing (as used in hotels and airlines) is creeping into the RV resort sector, where rates might fluctuate based on season or occupancy. Sophisticated reservation systems (like Campspot, Astra, or KOA’s K2 system) allow yield management to maximize revenue during high demand periods.
Mobile technology is also enhancing the on-site experience. It’s increasingly common for parks to use SMS or app notifications to communicate with guests: from a welcome message with the Wi-Fi password to a reminder about quiet hours or an invitation to the s’mores social at 7 pm. For example, Firefly Reservations (a campground reservation software) recently integrated with Hipcamp – a popular camping marketplace – to expand campsites’ online visibility and allow real-time bookings through third-party channels. This kind of integration means parks are distributing their inventory on multiple platforms, ensuring they don’t miss the digitally-native audience that might search for camping on an app instead of Google.
Parks are also experimenting with digital concierge services. Some upscale resorts provide tablets or a web portal for guests where they can find park maps, activity schedules, and local attraction info – reducing the need for paper handouts. A few even allow ordering services via an app (for instance, “order firewood delivery to site 27” or booking a spa appointment in resort-type properties). This aligns with the broader travel trend where contactless and app-based services are expected. Guests have gotten used to ordering food via apps and checking into hotels via mobile keys; RV parks are now meeting those expectations.
From a pure marketing perspective, SEO and content marketing have grown in importance. Parks create blog content about local attractions, travel tips, or camping recipes – not only to help guests but to rank in search engines for those planning trips. Email marketing remains valuable too: many parks maintain a newsletter to keep previous guests engaged with off-season updates, upcoming events, or loyalty discounts. On that note, loyalty programs are a trend trickling into this sector. KOA has its longstanding KOA Value Kard (which gives campers 10% off at all KOAs and other perks), and others are introducing loyalty points or membership models for frequent visitors. These programs are often managed digitally, with apps tracking stays and rewards.
Finally, parks are recognizing the value of storytelling and branding in marketing. Instead of just selling “50 amp full-hookup sites,” the messaging has shifted to selling an experience or lifestyle – tranquility, adventure, family bonding, exploration. Campground marketing materials in 2025 often feature professional photography of families around campfires, friends hiking a trail at the campground, or kids on bicycles – painting a picture of the memories to be made. Some parks even create short YouTube videos or partner with local tourism boards to get professionally produced content. A good digital presence is absolutely vital: as one marketing agency pointed out, if your website looks stuck in 2010, modern campers may simply move on to a competitor’s site. The investment in user-friendly design, fast online booking, and active social media engagement has a clear ROI in higher bookings and guest satisfaction.
In essence, marketing and customer experience in the RV resort sector have gone fully modern. The leading parks market like upscale hotels – using data-driven insights, targeting specific segments (like remote workers or pet owners with tailored ads), and maintaining a polished online image. For developers and investors, this means allocating budget and expertise to marketing is no longer optional; it’s a core part of running a successful outdoor hospitality business. The good news is that the subject matter (beautiful outdoors and happy campers) lends itself to compelling marketing – and with the right strategy, RV resorts can capture the hearts and minds of the burgeoning camping audience of 2025 and beyond.
Key Data Points: RV Travel Growth and Investment Performance
To conclude this report, below are some key data points and metrics summarizing the U.S. RV park and resort sector’s performance and growth trajectory as we head through 2025 into 2026:
Camping Participation: An estimated 54 million U.S. households camped at least once in 2023, out of 88 million households identifying as campers . KOA expects 1 million new camping households in 2025 to join the market, reflecting sustained growth in outdoor travel interest.
Demographic Shift: 61% of new campers are under 40 (Gen Z or Millennials). Younger campers spend more (Gen Z spends ~$266/day vs Boomers $134) and seek amenities like Wi-Fi, wellness activities, and glamping options. Diversity is increasing as well, with more solo travelers and families with young children entering the camping lifestyle.
RV Travel Popularity: Road trips and RV vacations remain hugely popular. Surveys show 60%+ of travelers plan a road trip or RV vacation in the next year, a trend steady over the past 4 years. RVshare’s 2025 report also found 47% of trip planners are considering an RV for uses beyond campground stays (like national park visits, festivals, tailgating) – indicating the versatility of RV travel in leisure planning.
Industry Revenue: The U.S. campground & RV park sector generated ~$10.7 billion in 2023, and is projected to grow to $11.4 billion by 2028. Ancillary segments like glamping are contributing to this growth; for instance, the glamping market has been growing at an estimated 10–15% annually in recent years.
Occupancy and Rates: Average national campground occupancy is around 65% annually, with peak-season occupancy often 90–100% in popular regions analytics.loan. Post-pandemic normalization saw a slight dip in 2023 occupancy from 2021 highs, but early 2024 indicators showed a rebound (KOA reported 64% of campers had trips booked earlier than usual)analytics.loan. Average daily rates (ADR) for RV sites vary widely: from ~$30/night at basic public campgrounds to $100+ at luxury resorts. Glamping units often command $150–$300/night depending on level of luxury.
New Development Pipeline: The private campground industry is expanding capacity. Woodall’s identified 4,146 new RV sites across 31 new parks coming by 2027, while RVBusiness tallied 90 new campgrounds with 18,000+ sites planned through 2027. Major franchisors like KOA have dozens of new locations in development. This new supply aims to catch up to heavy demand, though localized overbuilding is a watch item.
Investment Yields: Cap rates for RV parks average around 8–10% (higher for tertiary locations, lower for institutional-grade resorts)analytics.loan. Investors target cash-on-cash returns in the low teens or higher for value-add opportunities. Many parks offer ancillary income (cabins, rentals, F&B) that can push total ROI to 15–20% in successful cases. These returns, plus the inflation-hedging nature of nightly rates, make RV parks attractive relative to other real estate assets.
Institutional Investment: Over $400 million in transactions (estimated) occurred in the RV park space in 2022–2024 as institutional capital ramped up. Big players like Sun Communities, Equity LifeStyle Properties (ELS), Northgate Resorts, and Brookfield are consolidating portfolios. Still, ~90% of parks remain independent, leaving significant room for further consolidation analytics.loan.
Remote Work & Stays: Approximately 18.1 million Americans are now digital nomads (2025), and many use campgrounds as their base. Parks in attractive locations report an uptick in monthly stay bookings and off-season occupancy thanks to remote workers. For example, some Sunbelt resorts maintain 70–80% occupancy even in summer off-season due to long-term guests and nomads escaping peak heat or following seasonal work analytics.loan.
Outdoor Recreation Economy: The broader impact of camping/RVing is significant. The U.S. Bureau of Economic Analysis valued RVing and camping’s contribution at $26.3 billion in 2023, part of the $640 billion outdoor recreation economy (2.3% of GDP). This underscores the sector’s importance beyond just the campground gates – fueling local tourism spending and job creation.
These data points collectively paint a picture of an industry on a strong growth path, propelled by consumer enthusiasm for outdoor travel and supported by increasing professional investment. RV parks and resorts are not only rebounding from the pandemic-era boom but evolving into a more sophisticated sector poised for long-term success. Both investors and developers stand to benefit by staying attuned to the trends detailed in this report – from design innovation and tech upgrades to shifting guest profiles and sustainable practices. By doing so, they can create properties that deliver memorable guest experiences and solid financial performance in the vibrant U.S. outdoor hospitality market of 2025–2026.
Sources:
Kampgrounds of America (KOA) 2024–2025 Camping & Outdoor Hospitality Reports
RV Industry Association / Cairn Consulting industry statistics
Woodall’s Campground Magazine and RVBusiness news on development and trends
National ARVC (Alabama) “Emerging Trends 2024 and Beyond” report
RV PRO / OHI 2025 Travel Trend Insights
Analytics.Loan 2025 RV Park Industry Analysis analytics.loan
Watauga Group 2025 RV Travel Marketing Insights
Additional data from IBISWorld, MBO Partners, and BEA (Outdoor Recreation Satellite Account).
