Launching a Small RV Park: A 3‑Month Marketing Strategy Emphasizing Nature

Introduction

Scenic mountain campground

Scenic mountain campground highlighting the natural setting that appeals to RV travelers. Launching a small RV park with around 25 sites – especially one that differentiates itself with abundant nature access and small-park charm – requires a strategic marketing plan to stand out in today’s competitive outdoor travel market. Although camping often evokes “unplugging” and getting back to nature, successfully marketing a new RV park still depends on savvy digital and offline tactics. The number of RV travelers is growing, but so is the competition, and simply having great scenery or full hookups isn’t enough on its own. Campers now seek memorable experiences in unique places, and the way you promote those experiences can “make all the difference” in attracting guests. In the next sections, we outline a comprehensive 3-month online marketing strategy – bolstered by selective offline outreach – that will build awareness, drive bookings, and highlight the park’s natural appeal and intimate atmosphere.

Budget Overview

To achieve a successful launch within 3 months, we propose an integrated marketing budget of roughly $20,000–$26,000, allocated across multiple channels. This diversified approach ensures we create broad awareness while also capturing high-intent travelers and nurturing interested leads. The table below summarizes the budget breakdown and the role of each channel in our strategy:

Marketing Channel	3-Month Budget	Purpose & Focus
Paid Social Ads (FB/IG)	$6,000–$8,000	Drive broad awareness on Facebook & Instagram; showcase park’s nature imagery; retarget engaged users for conversions.
Google Search Ads	$3,000–$4,000	Capture high-intent searchers actively looking for RV parks or camping in the area; ensure we appear for relevant Google searches.
Influencer Partnerships	$2,500–$3,500	Collaborate with travel/outdoors influencers to build trust through authentic, visual storytelling of the park experience.
Landing Page & Tracking	$2,000	Create a dedicated, optimized landing page for the campaign with booking info; implement tracking (Analytics, Facebook Pixel) to measure results and enable retargeting.
Creative Content (Photo/Video)	$3,500–$5,000	Produce high-quality photos and videos (emphasizing natural surroundings and small-park charm) for use across ads, social media, and the website.
Direct Mail Campaign	$2,000–$3,000	Design and mail brochures/postcards to targeted affluent households in the region; provide a tangible invitation highlighting the park’s nature-centric experience.
Email Marketing	$500–$1,000	Set up email campaigns to nurture leads (e.g. interested prospects, past inquiries) and encourage bookings and repeat visits (e.g. follow-up thank-yous, newsletters).

This multi-channel mix balances digital reach with a personal touch. Paid social media and influencer content will build initial awareness among travelers who browse for inspiration (over one-third of travelers now find travel ideas via social media). At the same time, Google Search Ads will capture those already searching for “RV parks” or “campgrounds” in our area – crucial since around 70% of travelers turn to search engines when starting to plan a trip. We also invest in conversion-focused infrastructure (a tailored landing page and fresh content) to maximize the return on our advertising spend. Notably, we include a modest but important offline component: a direct mail campaign targeting high-income, drive-market households that are likely RV owners. Direct mail provides a tangible, memorable touchpoint that can cut through digital clutter (no one can “block” a physical postcard, and nearly everyone checks their mail) – an especially effective way to reach older retirees or upscale campers who may not be active on social media. Finally, email marketing, with its low cost and extremely high ROI in travel (the travel industry sees roughly a $53 return for every $1 spent on email), will help us nurture interested prospects and stay engaged with early customers for repeat visits.

Overall, this budget distribution is designed to create awareness, drive traffic to our website, convert that traffic into bookings, and foster loyalty. In the next section, we break down the strategy for each channel in detail, explaining how each will be executed to leverage the park’s unique “nature access” selling point.

Strategic Channel Breakdown

Paid Social Advertising (Facebook/Instagram) – Awareness & Retargeting

Budget: $6–8K (over 3 months). We will utilize Facebook and Instagram ads as our primary awareness drivers in the launch. These platforms offer unparalleled targeting for our audience segments – for example, we can target ads to specific groups such as families who love the outdoors or retirees with RVs  within a certain radius of our location. Using the high-quality images and videos we’ve created, we will craft compelling ad creatives that showcase the park’s serene natural environment, spacious sites, and family-friendly charm. The messaging will emphasize unique benefits like “wake up to forest views” or “quiet, small-park ambiance minutes from nature trails,” directly addressing what makes our park special.

We’ll structure the social campaign in two phases: (1) Awareness ads to broad but relevant audiences (e.g. interest in camping, RV travel, road trips, nature photography) to put our new park on the radar; and (2) Retargeting ads to re-engage people who have already visited our landing page or social profile without booking. For example, if someone clicks a Facebook ad or watches our video but doesn’t make a reservation, we can serve follow-up ads (perhaps featuring a limited-time “Grand Opening” discount) to encourage them to book. This kind of retargeting is cost-effective and keeps our park top-of-mind for warm prospects. According to industry best practices, targeted social ads with tailored visuals and messaging that resonate with the audience tend to perform much better. We’ll monitor engagement closely (click-through rates, inquiries, etc.) and adjust targeting or creative as needed, ensuring the budget is spent on the best-performing segments.

Google Search Ads (SEM) – Capturing High-Intent Searchers

Budget: $3–4K. While social ads generate interest, Google Search Ads will capture people who are actively searching for what we offer. Many campers plan trips via Google, and in fact 69% of travelers use a search engine when starting to think about a trip. We want our park to appear at the top of results for queries like “RV parks near [Our Region]”, “best campground [State/Area]”, and related keywords. We will bid on these relevant keywords so that our text ads show up for users actively looking for campgrounds or RV accommodations in our vicinity.

Our search ads will highlight key selling points in the headlines (e.g. “New Scenic RV Park – Opening Soon”, “25 Spacious Sites by Nature Trails”) and use ad extensions (sitelinks, location info, callouts like “Free Wi-Fi | Pet Friendly | Hiking Access”) to maximize visibility and appeal. By targeting high-intent terms, these ads should drive traffic that is already likely to convert, since the users are searching with intent to find and book an RV site. We’ll also enable location targeting (focusing on people searching from our state and neighboring states or those including our location in queries) to ensure the ads reach the most relevant audience.

Additionally, we’ll set up a modest Google Display Network retargeting campaign for search ad clickers who didn’t convert – this will show banner ads for our park on other websites they visit, reinforcing our message. Through careful tracking, we can measure bookings or inquiry form submissions that result from search ads and fine-tune our keyword bids over the 3-month period (shifting budget toward the terms or times of day that yield the best results).

Influencer Partnerships – Trust-Building via Visual Storytelling

Budget: $2.5–3.5K. Influencer marketing will add an authentic, word-of-mouth element to our launch. We plan to partner with one or two micro-influencers in the travel and camping niche – for instance, a family travel vlogger or an Instagram content creator who focuses on RV life or national park adventures. The ideal partners are those whose followers match our target demographics (family campers, road-tripping retirees, outdoorsy couples, etc.) and who can genuinely highlight the natural beauty and tranquility of our park.

The budget will cover offering the influencer a complimentary stay at our park (during the first month or early second month of launch) and a fee for content creation if needed. In return, we’ll ask for honest, visual storytelling about their experience – e.g. a series of Instagram posts/stories or a YouTube vlog showcasing our forested campsites, wildlife sightings, campfire evenings, and the overall friendly atmosphere. This kind of user-generated content comes across as a trusted recommendation rather than an ad, which helps build credibility. In fact, social media referrals carry significant weight – 71% of consumers are more likely to book accommodations if they see a friend or influencer recommend it on social media. Influencers also tend to have engaged audiences that trust their travel tips, yielding a strong return: industry surveys show an average ROI of $5.78 for every $1 spent on influencer marketing.

To maximize impact, we will coordinate the timing of these influencer posts to coincide with our official opening or a special event (e.g. a soft launch weekend) in Month 2. The influencer’s content will not only reach their followers but can also be repurposed: we’ll share their photos/videos on our own social channels and possibly use short clips in our ads (with permission), amplifying the campaign. Their stories might include unique perspectives – for example, highlighting a hidden hiking path accessible from the campground, or the personalized hospitality they experienced – which make our park more enticing. Overall, this partnership leverages word-of-mouth marketing at scale, building trust and interest through authentic narratives and visuals.

Landing Page & Tracking – Conversion Optimization

Budget: $2,000. Driving traffic is only half the battle; we also need a high-converting website experience for people to actually book their stay. We will invest in creating a dedicated landing page for this launch campaign, rather than sending ad clicks to a generic homepage. This landing page will be clean, informative, and optimized to turn visitors into customers. Key features will include: a bold headline conveying our unique selling proposition (“Experience Nature at [Park Name] – A Peaceful New 25-Site RV Park”), stunning photos of the grounds, a brief list of amenities (with an emphasis on nature access, e.g. “Private hiking trails from your site, Fishing pond on property, Nightly campfire gatherings”), and a prominent call-to-action like “Book Now” or “Check Availability” that leads directly into our reservation system. All essential info (location, site details, rates, contact) will be easily accessible. In short, the landing page will serve as our digital welcome mat, inviting users in and making it simple to find what they need. A well-designed, user-friendly site is crucial for conversion – it lends legitimacy and ensures potential guests don’t get frustrated and leave. (If a traveler can’t find us online or finds an outdated site, they may question our business’s legitimacy or interest.)

Along with the page itself, we will implement robust tracking and analytics. Google Analytics will be set up to monitor traffic sources, user behavior on the page, and conversion goals (like clicking the “Book” button or completing a reservation request form). We’ll also install the Facebook Pixel to track visitors coming from our social ads. These tools allow us to gauge which marketing channels are driving the most interest and bookings. For example, if we see a lot of traffic from social media but not converting, we might adjust the page content or the targeting of those ads. Tracking also enables our retargeting efforts; by pixeling visitors, we can later serve them ads (on Facebook or via Google remarketing) reminding them to book the stay they were considering. All of this ensures that marketing dollars translate to measurable results. Finally, having a dedicated landing page means we can A/B test elements over the 3-month campaign (such as different headlines or images) to continually improve the conversion rate. An effective landing page, in essence, will act as a 24/7 salesperson for our park, guiding visitors toward making a reservation.

Creative Content (Photography & Video) – Showcasing Natural Beauty

Budget: $3.5–5K. One of our greatest assets is the natural beauty and charm of the park’s setting – and we need to convey this through high-quality visual content. We will hire a professional photographer (or a skilled content creator) to produce a library of photos and short videos in the early phase of our campaign. This will include daytime and sunset shots of the campsites with the surrounding forest/mountains visible, drone aerial photos if possible (to show the park layout amidst nature), happy campers enjoying a campfire or walking on a trail, and any unique features (a river, lake, or scenic viewpoint nearby). We’ll also create a short promo video (30–60 seconds) that can be shared on social media – perhaps a montage of arriving at the park, setting up an RV under the trees, kids roasting marshmallows, and scenic drone footage, all set to uplifting music – ending with our logo and a tagline like “Your Nature Getaway Awaits.”

Investing in quality visuals is absolutely worthwhile because in the travel industry a picture is worth a thousand words – or more. Campers are eager to see what the experience will be like; if we provide stunning images that match the reality, it builds excitement and confidence. Conversely, having no photos or low-quality, unappealing images can deter would-be guests (“with zero photos of your property online, you leave many answers up to guessing – not ideal”). We’ll avoid generic stock photos and instead use authentic images of our park to set accurate expectations. At minimum, we’ll ensure the gallery includes scenic views and key amenities (for instance, clean bathhouses, the small playground or picnic area if we have one, nearby nature attractions). These assets will be used everywhere – on our website/landing page, in Facebook and Instagram posts, as visuals in our ads, in the direct mail brochure, etc.

The consistency and quality of this content will also strengthen our branding. We’ll establish a visual style (colors, filters, and compositions that highlight the greenery and open space) so that across all platforms, people get a cohesive sense of our park’s atmosphere. Good visuals also tend to generate higher engagement on social media and can even encourage user-generated content (we might start a hashtag and encourage our first visitors to share their own photos). Overall, this creative content budget underpins all other channels – it gives us the raw material to tell our story effectively. As one RV park marketing guide advises, “use high-quality images and videos that showcase the beauty and amenities of your park… give potential guests a glimpse of the unique experiences you offer”. We are doing exactly that: leveraging visuals to let the park’s natural appeal sell itself.

Direct Mail Campaign – Tangible Outreach to Affluent Campers

Budget: $2–3K. While digital marketing will cast a wide net, we also want to personally reach a select audience of likely customers in our region via direct mail. This budget will fund the design, printing, and postage for a postcard or mini-brochure announcing the opening of our RV park. We will target affluent neighborhoods and known RV owners within a few hours’ drive (using a curated mailing list or a service that lets us filter households by income, age, RV ownership,). The rationale is that higher-income households often have the means and interest for frequent RV travel, and many retirees (who are a key segment for weekday occupancy) respond well to the tangible nature of print marketing.

The mailer itself will be eye-catching and on-brand: for example, a full-color postcard with a hero image of our scenic campsites, a headline like “New Nature-Focused RV Park Opening [Month]!”, a brief bullet list of unique features (e.g. “Only 25 spacious sites – avoid the crowds”, “Direct access to hiking and fishing”, “Family & pet friendly, with modern amenities”), and a call-to-action such as a limited-time discount code for first-time visitors. We’ll also include our website and phone number, of course, and perhaps a QR code that takes recipients directly to the landing page for easy booking. By providing a QR or custom URL, we can even track responses from this mailer (e.g. how many visits or bookings we got via the code).

Direct mail might seem traditional, but it offers some distinct advantages in this context. For one, it’s hard to ignore – unlike an email or digital ad that can be deleted or blocked, a physical postcard will be in the homeowner’s hands and at least glanced at. This helps cut through the “digital ad clutter” and can leave a lasting impression (people might stick it on their fridge if interested, keeping our park in mind). Second, it’s an effective way to reach certain demographics: many senior RV travelers either aren’t heavy social media users or simply appreciate the personal touch of a mailed invitation. By showcasing our park as a peaceful, upscale getaway (with beautiful imagery and quality printing), we also appeal to a sense of exclusivity and credibility among those who receive it.

We plan to send the mailers around the end of Month 1 or start of Month 2, timed with our opening bookings. If budget permits, we could do a second small wave of mailers in Month 3 to the same list or an adjusted list (perhaps as a reminder with a note “Sites filling up for summer!” or similar urgency message). The goal is to ensure that our target high-value customers know about us and feel invited. Even a handful of bookings from this channel (e.g. a few multi-week reservations from retirees) would likely pay back the investment. Moreover, direct mail has a halo effect: it boosts brand awareness in our local community, which can lead to word-of-mouth referrals (neighbors telling neighbors about the new RV park they heard of). We will track any redemption of the mailer promo code and inquire during bookings how guests heard about us, to gauge the response.

Email Marketing – Lead Nurturing & Loyalty

Budget: $500–1K. Email will play a supporting but important role in our launch strategy, focusing on converting interested leads and building loyalty with early customers. We will use this budget to set up an email marketing platform (if not already in place through our reservation system) and create a series of targeted email campaigns over the 3 months.

Lead Capture: First, we’ll ensure we are capturing emails wherever possible. Our landing page will include an email sign-up form (e.g. “Join our mailing list for a first-time visitor discount or park updates”). We’ll also collect emails from any inquiries or reservation attempts that don’t result in an immediate booking (for instance, if someone partially fills a booking form or requests more info). These contacts are valuable – they’ve shown interest, and a well-timed email can bring them back. If our direct mail piece has a QR code to the site, that landing page can also prompt for an email (“Enter your email to unlock a 10% discount code!”), converting offline interest into an online lead.

Campaigns: We will segment our email list by relevant categories – for example, families vs. retirees, or weekday travelers vs. weekend-only campers, as well as a segment for people who have already booked (customers) versus prospects. In Month 1, we’ll send a “Grand Opening Announcement” email to any early sign-ups, featuring an introduction to the park, a few highlight photos, and a booking incentive. As we gather more leads (from ads or direct mail responses), those who don’t book immediately will receive a follow-up drip series: perhaps one email showcasing local attractions and activities (to increase their desire to visit our area), and another with a couple of glowing testimonials or quotes (even if from our test stays or pre-opening guests) to build trust. Each email will include a clear CTA (“Book your stay” link). We’ll craft compelling subject lines to improve open rates and make sure the content provides value – not just “book now” asks, but also little tips like camping checklists or a note about an upcoming event at the campground, to keep readers engaged.

For those who do book and visit during this 3-month launch, we will send a post-stay thank you email, possibly with a request for a review (“We hope you enjoyed your stay! If you have a moment, please leave us a review on Google or Facebook – it helps a lot!”). Happy campers can become repeat guests and also our ambassadors, so we might even include a referral offer (“Refer a friend, get a free night on your next stay”). As the campaign progresses, we can send a mid-summer update or newsletter (e.g. “It’s been a fantastic first month at [Park Name]! Here are some photos from our July 4th BBQ event… We still have openings in August – book now!”) to all leads, keeping the excitement rolling.

The cost here is minimal (email is very cost-effective), but the impact can be significant. Email marketing consistently delivers one of the highest ROI of any channel – in general, brands see around a 35–40x return, and in travel/hospitality it can be even higher. By staying in contact with interested prospects, we ensure that initial interest isn’t lost. A family might have seen our ad and thought “that looks nice, maybe later” – if they’ve given us their email, a polite reminder or a special offer a few weeks later could convince them to finalize a booking. Moreover, by segmenting and personalizing (e.g. sending different content to a retiree vs. a family with kids), we speak more directly to what each guest values, increasing our conversion chances. We’ll monitor open and click-through rates, and adjust our email timing or content accordingly (for instance, if we see that mid-week emails get more engagement, we’ll stick to those days).

In summary, email will help nurture leads through the sales funnel – from initial curiosity to an actual visit – and then turn one-time visitors into repeat customers by keeping them in the loop. It’s a low-cost, high-touch strategy that complements the rest of our marketing efforts.

Execution Timeline

With the strategy defined across channels, we’ll now break down the execution plan into a 3-month timeline. The launch window is relatively short, so overlapping tasks and a coordinated rollout will be essential. Below is a month-by-month guide:

1. Month 1 – Foundation Building:Setup and Preparation: In the first month, we’ll focus on getting all building blocks in place. This includes developing the landing page and setting up tracking pixels/analytics. We will also conduct the professional photoshoot and video shoot at the park early in the month, so we have edited visuals ready by mid-month for our campaigns. Simultaneously, we’ll create social media profiles for the park (if not already existing) and begin making a few organic posts to build a baseline presence – for example, introducing the park, sharing behind-the-scenes looks at preparations, etc. On the advertising front, we’ll configure our Google Ads account with keyword research and create the search ad campaigns (but schedule them to formally launch in Month 2 when we’re ready to take bookings). We’ll also design the direct mailer this month: working with a graphic designer to finalize the postcard layout and message. Mailing lists will be procured and refined during Month 1 so that printing and sending can happen at the turn of the month. Lastly, we will start identifying and reaching out to potential influencers in Month 1. The idea is to secure a partnership and schedule their visit (likely for early Month 2) in advance. All necessary creative content (photos, videos, ad copy) and technical setups should be largely ready by the end of Month 1, enabling a strong launch push in Month 2.

   
   

2. Month 2 – Campaign Launch and Awareness Phase:This is the critical month where our marketing campaigns go live to the public. Early Month 2, we will kick off the Paid Social Ads on Facebook and Instagram, targeting our defined audiences. We’ll monitor these closely in the first week to ensure impressions and click-throughs are as expected, tweaking targeting if needed. At the same time, our Google Search Ads will go live, capturing those high-intent searches – by now our Quality Scores should benefit from the relevant landing page we built. Around the first week of Month 2, the direct mail postcards will hit mailboxes (assuming we send them at the very end of Month 1). We may time this so that recipients get the mailer during the first 10 days of Month 2, coinciding with when social and search ads are also ramping up – creating multiple touchpoints that reinforce each other.

   
   

   We anticipate that as these channels launch, visitors will start hitting our landing page. So in Month 2 we’ll keep a close eye on website analytics and feedback – if we notice any drop-off or confusion on the page, we’ll make quick adjustments (for example, clarifying information or improving page load times, especially for mobile users). Month 2 is also when our Influencer partnership likely materializes: we will host the influencer(s) for a 1-2 night stay, perhaps in the middle of the month, and they will publish their content during Month 2 (ideally shortly after their stay, while the experience is fresh). This will give us a mid-campaign boost in reach. We will coordinate to amplify the influencer content – for instance, sharing their Instagram story on our own story, commenting and engaging to drive more visibility.

   
   

   Throughout Month 2, we’ll maintain a cadence of organic social media posts on our accounts as well, showcasing snippets of park life and any early customer testimonials (“Our first guests have arrived!” type posts). We will also begin our email marketing in this phase: any leads captured in Month 1 (e.g. via a “coming soon” sign-up form on our website or people who called for info) will get the grand opening announcement email now. As new leads come in from the campaigns, we’ll add them to our automated welcome email sequence. Essentially, Month 2 is all about driving awareness and traffic from multiple angles – digital ads, influencer word-of-mouth, physical mail – and then converting as many of those interested folks into actual bookings for Month 3 (and beyond). We expect most bookings coming in now will be for Month 3 (assuming Month 3 corresponds to, say, peak season or the official opening month), so building up that reservation volume is key.

   
   

3. Month 3 – Conversion, Retargeting & Optimization:In Month 3, we shift from pure awareness to maximizing conversions and ensuring a strong occupancy as the park is fully operational. By the start of this month, we should have a decent pool of website visitors, social engagers, and email subscribers from the prior efforts. Now we deploy retargeting ads aggressively. On Facebook/Instagram, we will create custom audiences of users who visited the landing page or engaged with our videos in Month 2, and serve them ads highlighting, for example, “It’s not too late to book your summer getaway!” with perhaps a slight incentive (if needed) or showcasing new reviews (“★ ★ ★ ★ ★ – ‘Amazing scenery and spotless facilities!’ – real guest review”). These ads will remind fence-sitters of what they’re missing and drive them to finalize a reservation. We’ll do similar with Google Display retargeting ads following people who searched but didn’t book. The messaging can create urgency (“Limited sites remaining for August!”) to nudge action.

   
   

   Concurrently, we’ll look at performance data gathered so far and optimize. If we find that certain search keywords are performing exceptionally (say “RV camping near XYZ Forest” has a great conversion rate), we might increase budget there or expand those campaigns. If other keywords underperform, we’ll prune them and reallocate spend. On social, we’ll identify the best-performing ad creatives/audiences from Month 2 and put more budget behind those winners in Month 3, while turning off ads that didn’t resonate as well. We will also incorporate any fresh content we have: for example, if the influencer produced a fantastic short video, we might actually use that in a paid ad (again, with permission/arrangement) targeting lookalike audiences of their followers – leveraging the social proof further.

   
   

   Email efforts will continue: by Month 3, we should have a list of customers who have stayed in Month 2 or early Month 3. We’ll send them a loyalty email (perhaps a promo for a return visit in the fall, or simply a heartfelt thank-you and referral ask as mentioned). For leads still unconverted, another email in Month 3 – possibly highlighting an upcoming holiday weekend or a special event at the park – could entice last-minute bookings. We’ll segment out anyone who already booked so we don’t bother them with “please book” messages, and focus on those who haven’t yet come.

   
   

   Additionally, Month 3 is about ensuring a positive on-site experience that feeds back into marketing. We’ll encourage guests to leave online reviews and share their own photos on social media (maybe even run a small contest like “post a photo of your stay and tag us to win a free night”). These user reviews and content will start building our longer-term reputation. We might feature some of the 5-star reviews in our marketing materials going forward (social posts or even the website).

   
   

   By the end of Month 3, we will evaluate the campaign’s overall performance against our goals. Metrics like occupancy rate achieved, number of bookings (and their sources), website traffic, and engagement will be measured. We’ll compile learnings: for instance, if we see that Facebook Ads vastly outperformed Google Ads for us, we’ll note that for future budget planning (though both are important for different stages of the funnel). If the influencer partnership drove a lot of social followers but not direct bookings, we might plan a different approach or additional partnerships for later. Essentially, Month 3 is both the peak execution and the assessment phase – optimizing on the fly to hit our targets, and gathering insights to inform marketing as we transition from “launch mode” into regular ongoing promotion.

Conclusion

In summary, this 3-month marketing plan is designed to launch our small RV park with a splash, leveraging a mix of online and offline channels to reach our target audience at every stage of their decision process. By allocating budget across awareness channels (social media ads, influencer content, direct mail), intent channels (Google search ads), and conversion/retention channels (a tailored landing page, email marketing), we ensure that we not only generate initial interest but also effectively convert that interest into reservations and happy guests. Throughout the campaign, our park’s unique strengths – its immersive nature access, tranquil atmosphere, and intimate scale – are spotlighted in all messaging and visuals. This consistent emphasis on our differentiator helps build a clear brand identity in the minds of consumers looking for a camping experience that’s closer to nature and less crowded than the mega-campgrounds.

Executing this plan will position our 25-site RV park as an appealing new option for both wandering RV travelers and local vacationers seeking a peaceful retreat. The combination of beautiful imagery, targeted outreach, and authentic storytelling (via influencer and social engagement) will cultivate trust and excitement even before guests arrive. And once they do arrive, our follow-up marketing (reviews, referrals, email touchpoints) will help turn them into repeat visitors and ambassadors for the park. In a world where travelers are inundated with options, we are leveraging creative yet cost-efficient marketing to ensure our little nature getaway doesn’t stay a secret. By the end of the 3 months, we expect to see a growing base of satisfied campers and a booking schedule that reflects the momentum we’ve built. Launching a small RV park is as much about selling the experience as it is about selling the site – and with this strategy, we’re poised to sell an experience of nature, relaxation, and charm that truly sets our park apart.

Sources:

1. Kampgrounds of America (KOA) – North American Camping Report

2. RV Industry Association (RVIA) – Market Insights

3. Statista – RV Industry Revenue & Demographics

4. AirDNA – Short-Term Rental & Outdoor Hospitality Analytics

5. National Park Service – Visitor Use Statistics

6. GlampingHub – Outdoor Lodging & Booking Behavior Reports

7. Hipcamp – Nature-Based Stay Demand Data

8. National Association of RV Parks & Campgrounds (ARVC) – Campground Owner’s Guide

9. Google Think Travel / Think with Google – Search Trends & Booking Funnel Insights

10. HubSpot Blog – Small Business and Niche Marketing Strategies

    
    
    
    
    
    

Sunbanks Lake Resort